The Riviera Nayarit Courts Colombian Couples
- With the Novias y Bodas and Infashion magazine press trips the region will gain over 250 impressions within an audience perfectly attuned to the wedding, honeymoon and anniversary offerings of the Riviera Nayarit and Puerto Vallarta.
Two Colombian magazines specializing in weddings, anniversaries and honeymoons—Novias y Bodas and Infashion—were invited to the region for a press trip this past February. They have already published their first articles in March, with more to come in September.
With the help of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta Tourism Trust (Fidetur), representatives from the two magazines conducted their photo shoots and obtained all the information they needed.
Novias y Bodas published an article about Mexico’s Pacific Treasure titled “Riviera Nupcial,” or “Wedding Riviera.” The magazine has a run of 99 thousand quarterly issues distributed throughout Colombia, Ecuador, Panama and Peru. They published a second article where they described both destinations’ natural charms and excellent services.
It caters to a very specific segment, as its readers are professionals 25+ years of age with high purchasing power, who want to hold an exceptional wedding in paradise.
Infashion magazine publishes 68 thousand bimonthly issues and is distributed in Colombia; it’s designed for the modern, urban woman. Its audience is mainly composed of women who closely follow the magazine’s advice to the point of purchasing their recommendations.
According to their reader profile: “She’s independent, professional, has good taste, is successful, sophisticated, elegant and worldly.”
This is the type of actions put into effect by the public relations departments of the Riviera Nayarit CVB and Puerto Vallarta’s Fidetur that continue to target the emerging market of Colombia and its environs.
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