Sustainable Destination: Nuevo Vallarta maintains its EarthCheck Silver certification

  • The “Gateway” to the Riviera Nayarit has been approved as a EarthCheck Benchmarked Community by the international environmental certification system.
  • Eight of the evaluated indicators are at or above the Best Practices reference level.

Nuevo Vallarta, the “Gateway” to the Riviera Nayarit, has met the requirements to be an EarthCheck Benchmarked Community, maintaining the Silver certification that accredits it as a sustainable tourism destination.

As a result, the Fraccionamiento Náutico Turístico remains, as it has been since 2016, within a select group of sustainable tourism destinations that have been certified under this international standard, said Marc Murphy, managing director of the Riviera Nayarit Visitors and Conventions Office.

“The EarthCheck Silver certificate is the result of intensive and continuous improvement and good environmental habits, work that is done through the Banderas Bay Trust (FIBBA) in conjunction with the Banderas Bay Hotel and Motel Association and the Nuevo Vallarta Neighborhood Association. There’s no doubt we still have work to do, but this distinction encourages us to continue improving year after year,” he said.


Riviera Nayarit, Nuevo Vallarta, EarthCheck

These best practices and sustainable actions undoubtedly encourage the attraction of tourists to the destination.

He added that according to the yearly evaluation of the site—based on the EarthCheck indicators and checklists—they concluded that Nuevo Vallarta not only has an adequate sustainability policy, but that eight of the indicators evaluated are at or above the Best Practices reference level.

The indicators that reached this higher level include:

1. Energy consumption 2. Production of Sulphur dioxide 3. Homicide rate 4. Unemployment rate 5. Water savings rating 6. Paper product rating 7. Pesticide product rating and 8. Accredited operations.

These best practices and sustainable actions undoubtedly encourage the attraction of tourists and investment to the destination, helping the operation of the destination to attain high standards of quality.

  • EarthCheck is an Environmental Management and Certification System for the world’s leading travel and tourism industry, recognized by the World Tourism Organization and the World Council for Sustainable Tourism.
  • The fundamental axes of the program are: Efficient use of water resources, adequate use of energy, integral management of solid urban waste, protection of biodiversity, air quality, care of green areas and adequate management of hazardous substances, all of this in compliance with the environmental standards established by law.


Remember, Mexico’s Pacific Treasure will be here when you’re ready to travel again.




The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work to promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).