The Riviera Nayarit ISO The Millennial Generation
- Five influencers from Mexico and Brazil visited the Destination at the end of November, generating nearly three and a half million media impressions.
The Public Relations Office of the Riviera Nayarit Convention and Visitors Bureau is diversifying its distribution efforts for the Destination in order to reach the Millennial generation via social media influencers.
Two press trips were hosted for Mexican blogger Pam Allier and Brazilian bloggers Claudia Saleh and Ailin Aleixo, as well as Aline Gomes from Brazilian sports media Jornal Corrida, and Paula Abranches from tourism pub Revista O2.
These five Mexican and Brazilian influencers, who visited the Destination at the end of November, generated nearly three and a half million media impressions among them.
Pam Allier
Pam Allier has a solid fashionista following thanks to her posts on fashion, beauty and travel. Her visit generated the first burst of 290 thousand impressions. She writes in Spanish and English, and published pics with comments of the Islas Marietas and the aguachile in San Pancho, among other things.
Claudia Saleh and Ailin Aleixo
Claudia has 600 thousand followers on her blog Aprendiz de Viajante (Travel Newbie) and another 745 thousand on her social media accounts. Ailin Aleixo has been writing for 10 years on her blog Gastrolandia, which as 900 thousand visitors. She has another 400 thousand followers on her social media accounts.
Jornal Corrida and Revista O2
These two Brazilian media have approximately half a million followers between them. While in the Riviera Nayarit, their representatives had the opportunity to participate in the Riviera Nayarit Half Marathon & 10K.
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