Swimsuit USA International 2013
  • The winner, Avril Mathie, who hailed from Perth in Western Australia, said she loved the food in the Riviera Nayarit, which she described as “healthy,” and was very enthusiastic about the nature tours.

The Swimsuit USA International 2013 at the Hard Rock Hotel Vallarta in Mexico’s Pacific Treasure was a resounding success, and the 67 ladies who stayed there during the contest thoroughly enjoyed themselves. The final competition took pace on November 16th.

Australian Avril Mathie took first prize thanks to her winning combination of brains and beauty. She was thrilled with the win, and when asked about the destination she said the food and the adventure tours were here favorite parts and assured everyone she would be back.

“I’m ecstatic about winning the Swimsuit USA International and I love the Riviera Nayarit,” enthused Avril, whose name is now being mentioned around the world. “I’d never been to Mexico and I’m so glad I came. I have to come back! The healthy food options were amazing—it was great to have the ‘all you can eat’ at the buffet.”

Manuel Rubio, sales director for the Hard Rock Hotel Vallarta, said although the women were undeniably beautiful, they also proved to the world that you can be successful in life not just for your looks, as they were also students, athletes and supporters of social causes.

“We’re celebrating health and wellness, even though the event originally started out as a bikini competition,” said Rubio. “Basically we’re promoting healthy living.”

The Riviera Nayarit Convention and Visitors Bureau (CVB) sponsored the event and offered their support both before, during and after the contest.

“The support of the Riviera Nayarit CB is always present in all of the events we do, whether they’re tied to sports, music or martial arts,” said Rubio. “We can rely on them because we’re promoting the destination around the world.”

The CVB’s main task is to ensure the destination is top of mind for everyone. “By allowing us to use their contacts we can spread the word on both the Riviera Nayarit and the Hard Rock brands,” he added. “Our brand has been around since 1971, it’s very well recognized, but by working with the CVB we’ve been able to access audiences the Hard Rock music would have been hard pressed to reach.”

The activities the ladies, their followers and family members enjoyed during their stay generated revenue for the destination. Each one also had her own social media fans, which greatly expanded the reach of the Riviera Nayarit.

“With this event we reached as far as Colombia, Cuba, Northern Ireland, England, etc.,” said Manuel Rubio. “The world is getting to know the Riviera Nayarit through these girls.”
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