Newlink Named Agency of Record for the Riviera Nayarit Convention & Visitors Bureau for Second Consecutive Year and Expands Scope of Service
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Newlink Named Agency of Record for the Riviera Nayarit Convention & Visitors Bureau for Second Consecutive Year and Expands Scope of Service
MIAMI, Fla. (January 16, 2019) – Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink is also proud to announce that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico.
Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia and Peru. In 2019, the agency is committed to building upon momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.
“While still a relatively young destination, Riviera Nayarit continues to captivate and capture the attention of a global audience. Telling our story and the spirit of what sets us apart required a strategic partner that had relevant tourism experience, in-market presence and a bold approach. Newlink hit the ground running in 2018, creating and implementing a strategic and compelling roadmap to solidify Riviera Nayarit’s standing as an unparalleled luxury destination surrounded by nature. A testament to their effectiveness, we are pleased to expand our relationship to include the ever-important Mexican market and are confident Newlink will continue to meet and often exceed our communications goals in 2019,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention & Visitors Bureau.
Newlink will continue overseeing the promotion and positioning of Riviera Nayarit as an eclectic, luxury destination that caters to a varied, yet sophisticated, clientele seeking inimitable experiences driven by premier hospitality, ecological wonder and experiential travel. Furthermore, the agency will continue implementing and securing localized, high-impact opportunities with strategic messaging and a clear call to action that enhances the destination’s reputation as Mexico’s Pacific Treasure.
Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s robust catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America and Europe.
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About Newlink
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming Fortune 100 and Latin American organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To witness how Newlink ignites transformation, visit www.newlink-group.com.
About Riviera Nayarit
Renowned for its matchless luxury and protected natural wonders, Riviera Nayarit stretches along 192 miles of pristine Pacific coastline framed by the majestic Sierra Madre Mountains. Just ten minutes north of the Gustavo Díaz Ordaz International Airport (PVR), this region within the State of Nayarit includes the resort town of Nuevo Vallarta, the historic village of San Blas, exclusive celebrity hideout Punta Mita, “boho-chic” surfing haven Sayulita, picturesque fishing villages, miles of serene beaches and the spectacular Banderas Bay. Riviera Nayarit dazzles guests from all over the globe with activities such as PGA golf courses, luxury spas, whale watching, turtle releases, zip lining, surfing, bird watching, international cuisine and artwork from the native Huichol tribe. The region attracts and satiates vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns. Riviera Nayarit is recognized as a “Virtuoso Preferred Destination.” Riviera Nayarit was recently honored with four 2018 HSMAI Adrian Awards, a prestigious recognition that rewards best practices inspired by Advertising, Public Relations, and Marketing in the hospitality industry, these four new awards for Mexico’s Pacific Treasure complete a total of 12 HSMAI Adrian Awards garnered over the past nine years: three gold, four silver, and five bronze. Showcasing the high caliber of Riviera Nayarit’s accommodations and restaurants, the destination is home to a total of four AAA Five Diamond hotels, 11 AAA Four Diamond hotels, one AAA Five Diamond restaurant, six AAA Four Diamond restaurants, 13 AAA Three Diamond hotels and 26 AAA Three Diamond restaurants.
For more information, visit www.RivieraNayarit.com or follow Riviera Nayarit on Facebook, Twitter @riv_nayarit and Instagram @riviera_nayarit.
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