Riviera Nayarit: Beyond luxury, a commitment to nature

  • The value of this tourist destination
    lies not only in the promise of exclusivity, sun and beach, but also in its
    regard for the environment.

will be different after COVID-19. Tourists will see exclusivity without
altering the environment and they will be more demanding with respect to
hygiene and sustainability. To continue being competitive, the tourist
destinations must adapt to these new tendencies by offering unique experiences
to their visitors.

Riviera Nayarit stands out in this respect as a destination that embraces
Luxury and Nature while going even further, because although it shines for its
spectacular resorts and its exclusivity, it has also been a standard-bearer for
the protection of the environment and its natural sources through a series of
ongoing programs and initiatives.

a successful tourist destination is a challenge—but the Riviera Nayarit has
committed to a plan to do this, offering first-class service while preserving
the resources available for the next generations,”
said Marc
Murphy, managing director of the Riviera Nayarit Conventions and Visitors
Bureau (CVB).  

The Riviera Nayarit has answered the call of the Sustainability
Era us by seeking national and international certifications that validate the
destination, along with other practices that contribute greatly to achieve
these certifications, including:

Blue Flag: This
international certification is granted by the Foundation for Environmental
Education to destinations (beaches, marinas, and other bodies of water) that
meet its strict environmental, educational, safety, and accessibility criteria.
The Nuevo Vallarta Norte beach and the Marina Riviera Nayarit in La Cruz de
Huanacaxtle (both in Banderas Bay) currently hold this certification, as do the
Santa María del Oro Lagoon and the FONATUR Marina in San Blas.

The Riviera Nayarit es the national leader in
Certified Clean Beaches under the NMX120-SCFI-2016 standard from the Ministry
of Environment and Natural Resources (SEMARNAT), with 10 certified beaches: Nuevo
Vallarta Norte, Nuevo Vallarta Norte II, Nuevo Vallarta Sur, Bucerías, Playa
Palladium, Los Muertos in Sayulita, Rincón de Guayabitos, Isla del Coral,
Chacala, and Platanitos. The Mexican Institute of Standardization and
Certification A.C. (IMNC) is the accredited body that monitors the conformity
assessment of the standard.

EarthCheck: The
Fraccionamiento Náutico Turístico Nuevo Vallarta maintains the
environmental management and continuous improvement programs that have allowed
it to receive the international EarthCheck certification for four consecutive
years. This management and reporting tool improves both environmental and
business performance. The fundamental pillars of the program are: Efficient use
of water resources, adequate use of energy, integral management of municipal
solid waste, protection of biodiversity, air quality, care of green areas, and
adequate management of hazardous substances.

addition to Nuevo Vallarta, the Hard Rock Vallarta, Grand Velas Riviera
Nayarit, Grand Palladium, and Vidanta are also EarthCheck certified.

Nuevo Vallarta Clean Tourist
Nuevo Vallarta was declared a Mexico Clean
Tourist Destination in 2016 by the Federal Attorney’s Office for Environmental
Protection (Profepa)—the first in the country to receive the designation—thanks
to its excellent work in Integrated Water Management, Integrated Waste
Management, Urban Infrastructure, and Natural Resources, among other aspects,
verified through the environmental audit program. The Nuevo Vallarta Industrial
Park is operated by the Banderas Bay Trust (FIBBA).
Sustainable practices:

Beach Cleanup Network (BCN): This
unique network was created seven years ago and is made up of diverse groups of
volunteers in the Riviera Nayarit, from Bucerías to remote communities such as
the Isla de Mexcaltitán. In addition to the regular monthly clean-ups (beaches,
streets, gullies, streams, riverbanks, vacant lots, medians, etc.), every year
the teams hold a marathon cleanup with the participation of 1,500 people where
they collect up to 29 tons of trash. The most common waste items they pick up
are plastic bottles, cigarette butts, polyurethane containers, aluminum cans,
wrappers, sanitary waste, and bits of fishing gear, among others.

Heroes Wanted Campaign: The Heroes Wanted (Se Buscan Héroes) campaign
was launched in 2015 in a joint initiative between Paralelo 28 and the Banderas
Bay Hotel and Motel Association (AHMBB). This campaign has undoubtedly been a
milestone as far as conservation models in Natural Protected Areas (NPA) in the
Pacific northwest, including the Marietas Islands and the world-famous Playa
del Amor (Lover’s Beach).

Mexico’s Pacific Treasure will be here when the COVID-19 health crisis is over.
Meanwhile: #StayHomeWithRivieraNayarit
our webpage:
The Riviera Nayarit Convention and
Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association
(AHMBB) work tirelessly to promote the destination with the support of the
Government of the State of Nayarit via its Tourism Promotional Trust (Fiprotur).

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *