Growth in high-end LGBTQ segment in the Riviera Nayarit announced the winners of the 2018 Gay Travel Awards and the St. Regis Punta Mita Resort was on the list.

The international LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) community is one of the fastest growing segments within the tourism industry and has had a notable impact on the economy of the destinations.

The Riviera Nayarit has become a viable destination for this sector thanks to its efforts with inclusion and a tourist offer that includes infrastructure, culinary variety, quality, and luxury. The sector is an important part of the destination’s market diversification strategy.

The ongoing recognitions received by the properties and businesses that offer services to the LGBTQ community are testament to that. Such is the case with the St. Regis Punta Mita, one of the winners of the 2018 Gay Travel Awards in the “Beach Resort” category.
The awards announced on acknowledge industry partners that welcome LGBTQ travelers around the world. This year they chose 25 winners from among more than 100 nominees.

LGBTQ tourists in general are within the high-spend category and seek exclusive services and products to consume, purchase a considerable number of souvenirs during their travels, and prefer to book high-value tours during their visit.

“The St. Regis Punta Mita Resort is one of the luxury brands that lend prestige to the Riviera Nayarit,” said Marc Murphy, managing director of the Riviera Nayarit CVB and the Bahía de Banderas Hotel and Motel Association (AHMBB). “It has received important awards and international recognitions since it opened in 2008, including the Gay Travel Awards this year. This inspires other companies to emulate their spirit of inclusion and acceptance.”

The hotel has also received the Five Diamond designation from the AAA, a recognition it obtained since it opened and is only awarded to those hotels that comply with the highest service standards.
Meanwhile, the W hotel brand—another high profile company in the Riviera Nayarit that is also very aligned with the LGBTQ segment—offers the AAA Four Diamond W Punta de Mita as another excellent hotel option for this niche.

Both properties are part of Marriott Hotels – Resorts Suites, a hotel company with a permanent campaign directed at the LGBTQ segment.
  • According to data from the World Tourism Organization (WTO), there are approximately 180 million LGBTQ tourists a year traveling around the world, representing 10% of the total of international tourists and generating $185 million a year through their activities. According to the International Gay Lesbian Travel Association (IGLTA), this segment also grows 11% per year compared to conventional tourism that grows at a rate of 3.5%.
  • With respect to Mexico, the Ministry of Tourism states approximately 2.9 million tourists from this segment visit the country. The Chamber of Tourism and Commerce shows the average expenditure of the segment to be 765 USD per tourist, 60% more than international tourists spend on average during their visits to Mexico.

The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities and consolidating new markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).

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