Intensive And Varied PR Actions Help Position The Riviera Nayarit
- It was promoted as a luxury destination for the US LGBTTI market; the Festival Sayulita generated over 19 million 400 thousand impressions; and the INE received support for the taping of its electoral commercials.
The Public Relations desk of the Riviera Nayarit Convention and Visitors Bureau (CVB) has kicked off the first two months of 2017 with intensive and diverse actions with the media on a national and international level.
There were a total of three press trips: the first one was to show off the destination’s luxury offerings to Edge Media Network from the United States; the second accompanied five national media representatives to cover the Festitval Sayulita; and the third was an activity where they taped commercials in the Riviera Nayarit as part of the INETour 2017.
US journalist Matthew Wexler from Edge Media Network was in town during the last week of January for his first visit to the Destination; he had previously published a couple of articles in 2016 where he mentioned the Riviera Nayarit as one of the top seven gay destinations in the world.
Edge Media Network produces topics related to the luxury and the LGBTTI (Lesbian, Gay, Bisexual, Transsexual, Transgender and Intersexual) markets. During his stay, Matthew toured the towns of San Pancho, Sayulita, Punta de Mita, La Cruz de Huanacaxtle and Bucerías, where he visited Imanta, the Four Seasons, Hotel Cinco, Cielo Rojo and W Punta de Mita. He also enjoyed a game of polo, the spas, the delicious gastronomy, some shopping and more.
The press group that went to the Festival Sayulita was made up of national media reps including Donde Ir, Fashion Art Mexico, “El Turry” show on 97.7FM, the Mexico Travel Channel and México Desconocido. The grand total reach of these combined media added up to over 19 million 400 thousand impressions just in the conventional outlets, without counting the social media.
Last but not least, the National Electoral Institute (INE, by its acronym in Spanish) finished up its INETour 2017 in Mexico, which included a series of commercial tapings for electoral purposes. In this case, the Riviera Nayarit CVB arranged for permits and helped scout locations in Tepic and San Blas as part of the support the Federal Government always lends to these endeavors, helping the production company to complete its assignment.
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