The Riviera Nayarit Boosts Meetings Tourism

  • Eighty domestic meeting planners were updated on the activities and changes in the destination as well as the options offered by the hotel sector in the hopes of increasing the number of meetings, incentives, conferences and exhibitions held in the Riviera Nayarit; the meetings industry is the second largest contributor to tourism in the area.

Several power breakfasts and business meetings were held in Mexico City during the first week of September of the current year, during which a total of 80 meeting planners received updates on the remarkable infrastructure and diversity offered by the Riviera Nayarit.

It is expected these events will generate business deals with the meetings, incentives, conferences and exhibitions segment, translating into significant income to the Riviera Nayarit during the final four-month period of 2014 as well as in the upcoming year.

The breakfasts included destination presentations on behalf of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the hoteliers present.

Thus the meeting planners were informed of the differences among the different hotels for groups, including their meeting space and added values for this important sector. They were also apprised of the support they would be receiving on behalf of the Riviera Nayarit CVB to facilitate their events and guarantee their success.

There were a total of 11 participating hotels from the destination including: Paradise Village, Four Seasons Punta Mita, Dreams Villamagna, St Regis Punta Mita, Grand Velas Riviera Nayarit, Iberostar Playa Mita, Hard Rock Hotel, Riu Hotels & Resorts, Villa Group, Marival Group and Occidental Grand.

It is a well-known fact the main reason tourists visit the Riviera Nayarit is for rest and relaxation; this has been amply documented by the Riviera Nayarit CVB’s surveys: in fact, 94% of the visitors fall into this category.

The meetings, incentives, conferences and exhibitions tourism sector clocked in at 2% according to the numbers gathered during this year’s first semester; the remaining 4% had stated different motives for their visit.

The segment is growing and is strengthened by specific promotional activities such as these, but also in large part by the actions taken by the Meetings and Events office during the first semester of 2014, which brought in more than 20 thousand visitors.
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