- The official revenue published by the Riviera Nayarit Convention and Visitors Bureau Barometer for 2013 is $1,684,626,492.20 USD, only $200 million USD less than what was generated in 2008.
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The Riviera Nayarit Convention and Visitors Bureau (CVB) Barometer published the official revenue for 2013, which came to a total of $1,684,626,492.20 USD.
This amount is the sum of all the expenditures made by visitors to San Blas, Compostela and Banderas Bay, including transportation, accommodations, food and beverage, entertainment and other tourism services.
These numbers reinforced the current tendency towards recovery, as it was noted the total annual revenue for 2008 was $200 million USD less than that generated in 2013.
Another relevant average was revealed by the Riviera Nayarit CVB Barometer was the average expenditure per person during their visit. Taking into consideration the fluctuation between the low and high seasons, on average the international visitor spends $19,379.10 Mexican pesos per visit, while the domestic visitor spends $6,676.02 pesos per visit.
The results regarding the Riviera Nayarit’s average annual room rates per day was established at $1,720.48 Mexican pesos.
The average rate for Banderas Bay was $2,036.32 pesos; Compostela’s average rate was $1,052.70 pesos; and San Blas came in at $560.28 pesos per day.
A study titled “Tourism in the Mexican Economy” emerged from the numbers and statistics emitted by official sources such as INEGI, IMSS, SECTUR and others. It states that thanks to the tourism industry, Nayarit has maintained itself above the national average in regards to an increase in Gross Domestic Product; the marginalization index was also reduced overall versus the national average.
This study indicated that on the domestic level tourism is the main job creator for women, since it was found 57.9% of employees in this branch were female.
With tourism as one of the principal economic activities in the state, these numbers reflect an increasing benefit for the citizens of Nayarit, one of the main objectives of the Riviera Nayarit CVB and the State Government.