Wholesalers Appreciate Joint Campaign

  • Both domestic and North American wholesalers very much appreciate the joint campaign presented by Puerto Vallarta and the Riviera Nayarit, as it facilitates their work when selling the destinations.

The Riviera Nayarit Convention and Visitors Bureau polled wholesalers during the 2014 Gala Vallarta-Nayarit asking their opinion regarding the joint campaign being conducted by Puerto Vallarta and the Riviera Nayarit.

They all agreed the joint effort spearheaded by the Mexico Tourism Board (MTB) is an excellent strategy that’s helping sales and simplifying their work on many levels.

Sue Zacharias, West Coast Mexico Product Manager for Apple Vacations—one of the most important tour operators in North America—mentioned her challenge is to sell the destinations to new clients, since once they’ve visited, they always return.

“The support given to travel agents along with the training and information provided, not to mention the FAM trips, is definitely working,” Sue assured.

She also added the diversity offered by both destinations allows agents to reach more clients, since Nayarit and Puerto Vallarta together present such an excellent package.

MLT Vacations’ Product Manager, Colleen Flaherty-Reyes, confirmed that “it’s much easier to sell the destinations together with all the promotion and marketing being done, it gives them a harmonious image and I think it’s going wonderfully.”

The domestic wholesalers also benefited from this collaborative project. A great example is Naturmex, whose market is the Mexican area of the Bajío.

“The Riviera Nayarit is a splendid destination for us, it’s our natural market. There’s a lot of flexibility on the part of the hotels to negotiate,” commented Naturmex’s Yesenia Guario. “Nearly 60% of our sales are to these destinations and our marketing plans work very well between them.”

In the case of gomexico.travel, a new business that’s growing as a virtual agency, the joint Riviera Nayarit/Puerto Vallarta campaign has helped them to hit the ground running, according to Sergio Cantú, one of their associates.

“The joint campaign is excellent and it’s already showing results. It’s very attractive for the domestic and foreign markets,” he added, “and it’s definitely helped us. This is one more way of creating awareness for these destinations.” 
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