Brazilian Television Broadcasts the Riviera Nayarit Around the World
- Terra da Gente is a Brazilian TV production that’s beamed to 114 countries on five continents; it serves as a showcase for nature and the environment.
The producers of the Brazilian TV show, Terra da Gente, made their way to the Riviera Nayarit and its sister destinations for a full week at the close of 2013 in order to capture on digital video the natural beauty and the many attractions of our State.
While they were here, the Terra da Gente camera crew visited the Marietas Islands and the Marina Riviera Nayarit, as well as the coastal villages where they filmed the surf. They also zip-lined down the mountain, which highlighted the destination’s diversity.
Their itinerary also included a trip to San Blas, where they swam with the whale sharks and visited the Laguna de las Garzas. Afterwards they toured the Aguamilpa Dam and made their way to the Nayar Mountains, home to the Huichol community of Potrero de la Palmita.
The Riviera Nayarit Convention and Visitors Bureau (CVB) arranged this visit from the Sao Paulo station precisely because of the extensive international reach of its program.
Terra da Gente airs on 20 open channels in four of Brazil’s states, as well as Panama and Peru, with a reach of 38 million viewers.
By January 2002 the show was airing throughout the entire country via satellite (Globo Superstation). It has a subscription of 8 million homes around the country, which according to TV Globo equals 28 million potential spectators.
The show will also air via Globe International Channel in 114 countries on 5 continents. The signal reaches many countries in the Americas as well, including the United States and Canada, plus Australia and Japan. It will air in Europe via the EPTV stations on satellite and the Globe International Channel.
The show’s host and producer, journalist Ciro Puerto, is known for his extensive work dealing with ecology and nature. His weekly show has received numerous awards and is enjoyed by the entire family.
By inviting renowned international media with a worldwide reach, the Riviera Nayarit’s return on its initial investment is multiplied many times over.
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