The Polish Press Takes A FAM Trip To The Region
- Four reporters and a photographer visited the area, accompanied by the Regional Director of the Central and Eastern European office of the MTB; their published material is expected to generate millions of impressions in the different sectors of their previously selected audience.
The Vallarta-Nayarit joint promotional campaign spearheaded by the Mexico Tourism Board (MTB) included an October FAM trip to Puerto Vallarta and the Riviera Nayarit for the Polish press.
Vicente Salas, the Regional Director of the Central and Eastern European office of the MTB, also attended the trip, which was coordinated by the Riviera Nayarit and Puerto Vallarta convention and visitors bureaus.
Four reporters and a photographer enjoyed the visit, which was titled “Fall in Love With the Mexican Pacific.” The media was selected in order to reach specific sectors of the 36 million inhabitants of Poland.
Interia is the largest radio station in Poland and also has a very popular website, with about 150 thousand unique monthly visitors at www.interia.pl, plus another 130 thousand using their mobile application. The have a total audience of 12.3 million people per month.
The website www.gazeta.pl is considered the most important regional news source in Poland, visited by approximately 12 million readers per month.
The newspaper, Gazeta Wyborcza, sends out over 300 thousand daily papers and has approximately 4 million readers per week in Poland. In its 25 years of existence this medium has positioned itself as an important opinion leader both socially and politically.
All Inclusive is a magazine aimed at a high-income audience that prints 17 thousand bimonthly copies.
These public relations efforts seek to make an impact not only in Poland, but also across borders, thanks to the ample coverage generated by Vicente Salas in 10 European nations including Germany, Switzerland and Austria, markets that—along with Poland—already send visitors to the region.
There are, in fact, already charter flights in place that travel during the winter from Poland to the Mexican Caribbean, which makes them tourists that could potentially choose to go instead to the Mexican Pacific in search of something different.
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