Riviera Nayarit at Mexico’s Digital Tianguis Turístico 2020

  • For the first time in the history of the event it was held in a digital format; thanks to technology, Mexico’s Pacific Treasure was able to display its attractions to the rest of the world.

The Riviera Nayarit participated in Mexico’s Digital Tianguis Turístico 2020 held on September 23 and 24; this is the country’s most important tourism trade show, which was held for the first time in its history in a digital format due to the current COVID-19 pandemic.

The event, organized by Mexico’s Federal Ministry of Tourism, broke distance barriers by bringing together 45 countries online (among them, Mexico and its 32 states plus destination marketing offices, service providers, chambers, and associations), over 1,900 buyers, 220 exhibitors, and 1,185 companies, while generating approximately 25,000 business meetings.


Digital Tianguis Turistico, Mexico, RivieraNayarit


A first step

With its participation, Mexico’s Pacific Treasure presented the destination’s tourism products, showcasing its luxury resorts, magical natural landscapes, and unique culture.

“The purpose of this first Digital Tianguis Turístico was, in a way, to take a first step toward the reactivation of the national tourism sector, as well as avoiding a massive event. Fortunately, thanks to technology, we were able to be present and show the world the ample variety of tourist products and services the Riviera Nayarit has to offer,” said Marc Murphy, managing director of the Riviera Nayarit Convention and Visitors Bureau.



Working Agenda

The Riviera Nayarit CVB had an extensive agenda of business appointments with representatives from wholesale companies, online travel agencies, and tour operators, including WestJet Vacations, Travelzoo, Virtuoso, Dreams Wedding, Price Travel Holding, Mega Travel, Rincones del Mundo, Essential Travel DMC, among others.

There was a total of 25 appointments, mostly with Mexican agencies that are selling and wanted to know more details about the status of the destination and its health protocols. There was also a lot of interest from several agencies in South America, including Peru, Argentina, Uruguay, and Colombia, mainly, a country looking to reactivate sales to the destination after the opening of the country’s borders and Aeromexico’s recent resumption of operations from Bogota to Mexico City.



Safe Travel Stamp

Hotels participating in the virtual booth included Conrad Punta de Mita, Grand Matlali Hills, Krystal Grand Nuevo Vallarta, Hard Rock Vallarta, Paradise Village, Vallarta Gardens, Maraica San Pancho, Villa del Palmar Flamingos, Villa la Estancia, Hotel Las Palomas, and Hotel Pueblito Sayulita.

Meanwhile, the team performed interviews with nine national and international media specialized in tourism, among them Reportur, Reforma, El Financiero, EISA, Travel Times, México Desconocido, El Informador, and SDP Noticias.

In each of the meetings, the CVB made it clear that the Riviera Nayarit is a destination where tourists can still travel to with the certainty that they will find ample spaces surrounded by nature, besides being one of the first destinations to obtain the Safe Travel Stamp granted by the World Travel and Tourism Council (WTTC), a highly respected recognition given to destinations and hotels around the world that have adopted health and hygiene protocols at a global level.


Remember, Mexico’s Pacific Treasure will be here when you’re ready to travel.




The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work together to promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).