Sayulita’s ¡Vivan los Muertos! (Long live the dead!) Festival, an unforgettable experience

  • The three-day cultural program and the traditional evening walk from the main plaza to the cemetery created unforgettable memories in the Riviera Nayarit’s Magical Town.

Thousands of people gathered in Sayulita during the three days of the Long Live the Dead! Festival, which has commemorated the Day of the Dead for the past 9 years in the Riviera Nayarit’s Magical Town.

The activities began on Thursday October 31st with a colorful parade along the town’s main streets that ended across from the main plaza. The opening ceremony took place on a giant stage on the plaza and was headed by Ana Cecilia Llanos Guzmán, secretary of tourism for the State of Nayarit.

This year the festival included over 30 colorful, original, and beautiful altars that caught the attention of both locals and tourists, who shared in this Mexican tradition with great enthusiasm.

Schools, senior groups, shareholders of common lands, businesses, associations, and private citizens set up altars on the main plaza and also participated in the design, creation, and placement of over 16 thousand “Eyes of God.”

Special mention goes to the excellent cultural and artistic program organized by the local committed headed by Belén Sandoval Navarro. During the inauguration, Navarro thanked the hotels, business owners, associations, schools, and the entire town of Sayulita in general for their support, which highlighted the wonderful unity and everyone’s genuine interest in preserving their traditions.


The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities, and consolidating new markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).