Excellent promotion for the Riviera Nayarit at Montreal’s SITV Fair

  • The Riviera Nayarit reinforced its promotion in the second-most important market in North America with its participation in the International Tourism and Travel Show.

The Riviera Nayarit had an excellent showing at Montreal’s International Tourism and Travel Show (SITV, by its acronym in French), held from October 25th through the 27th in the province of Quebec. The show is open to the general public, so travelers can receive information and plan their next vacation for the upcoming winter season.

This year SITV welcomed 36 thousand visitors and 400 exhibitors from around the world. Among them, the Riviera Nayarit Convention and Visitors Bureau and some of the destination’s hotels.

The team had the full support of the Consulate General of Mexico in Montreal in the form of the Consul General, Alejandro Estivill, and Sergio Rivadeneyra Martell, Consul of Commerce and Tourism, both present during the inauguration ceremony of the Mexico Pavilion.

During his speech, the Consul General mentioned that Montreal is one of the few regions that has maintained its growth as a destination of origin to the Riviera Nayarit.

The Destination was very sought after at the Mexico Pavilion, and the team handed out promotional material to thousands of Canadians. The majority of the people who visited the stand had already heard about the Riviera Nayarit and several of its micro-destinations and coastal villages, among them, Nuevo Vallarta, Bucerías, and Rincón de Guayabitos.

“The Canadian market is very important for the Riviera Nayarit and we’ve seen how the quality and quantity of these visitors has increased over the past few years thanks to all our promotional efforts,” said Jesús Carmona Jiménez, president of the Banderas Bay Hotel and Motel Association and the Riviera Nayarit Convention and Visitors Bureau. “This is why we expect an excellent response for the close of the year and the start of 2020.”


+ Canadian tourists stand out for their long stays during the winter months. The region has direct connections with Montreal via Air Transat and Air Canada.

+ Montreal is the largest city in the province of Quebec; according to information from the Riviera Nayarit CVB’s Barometer, this year the region is in fourth place as the destination of origin for tourists to the Riviera Nayarit with 15.06% of the total, just after the provinces of British Columbia, Ontario, and Alberta.


The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing areas of opportunity and consolidating new markets to increase the number of incoming tourists, together with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).