The Magical Town of Sayulita Continues to Inspire Fashion Designers

  • This micro-destination continues to make the Riviera Nayarit shine; it’s known for its beaches—perfect for water sports—, as well as for its laid-back, boho-chic ambiance.

Well-known designers found inspiration in Sayulita, the Riviera Nayarit’s Surfing Capital, for the creation of their summer designs this past year. The collections include bathing suits, dresses for both day and night, and artisanal huarache sandals.

Known for its beaches—ideal for water sports—, and its laid-back, boho-chic ambiance, this micro-destination located in the Bahía de Banderas municipality attracted big names such as Tori Praver Swinwear, Reformation, Apiece Apart and Chamula, which launched their respective collections with original designs notable for their airiness and comfort.

The collections are still available online at and, two of the most-visited sites in the world, and more recently at, the luxury address in the United States for the New York flagship store.

Designer Tori Praver, who creates her own line of bikinis, has two one-piece bathing suits for sale: the Zilos Sayulita Swimsuit and the Tilos Tile Sayulita Swimsuit.
Reformation offers a short beach dress designed for the “eco-conscious woman” in mind:

Apiece Apart has two dress selections: Square Neck and Popcorn. The first one is the ideal day dress thanks to its light material; the second is a more elaborate confection in black crepe, perfect for a night out.

Shoe designer Yuki Matsuda collaborated with Chamula to create a pair of traditional huarache sandals for Madewell out of tanned leather with long ankle straps, a great choice for beach weather.

Of the Riviera Nayarit’s many micro-destinations, the Magical Town of Sayulita continues to garner interest not only from within Mexico but also from different countries in North and Latin America.

The Facts:

According to Forbes, Sayulita was the most visited domestic destination in 2016, with an increase in travelers of 123% over the previous year.
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