Riviera Nayarit, promotion tour, travel agents

The Riviera Nayarit reinforces its promotion in the MICE, Romance, and Leisure segments

  • The Riviera Nayarit Convention and Visitors Bureau (CVB) visited Guadalajara, a natural market for this tourist destination, where the team updated 40 travel agents, 30 meeting planners, and 47 wedding planners.

The Riviera Nayarit Convention and Visitors Bureau (CVB) and local hoteliers hosted several promotional events in Guadalajara, including workshops targeting the MICE, Romance, and Leisure segments.

Over the course of three days, the CVB presented travel agents, wedding planners, and meeting planners with the destination’s ample hotel offer, its natural attractions, and, of course, its magical sunsets, the perfect backdrop for a wedding ceremony, anniversary celebration, or honeymoon.


promotion tour Riviera Nayarit


Safety first

The promotional events were held together with 12 of the destination’s hotels, whose representatives shared information with the attendees about their offer within the three segments mentioned.

In addition, the team presented the current health protocols in place both in the destination and the hotels to keep travel agents in the loop. Of note is the fact all the events were held following strict safe-distancing measures on terraces and well-ventilated spaces.

promotion tour Riviera Nayarit, travel agents


Participating hotels included Maraica San Pancho, El Pueblito Sayulita, Paradise Village, Grand Palladium Vallarta, Hard Rock Vallarta, Hoteles RIU, Iberostar Playa Mita, Marival Emotion, Marival Distinct, Marival Armony, Krystal Grand Nuevo Vallarta, and Grand Velas Riviera Nayarit.

Some of the destination’s key business partners were also present, including IMACOP, Record Vacations, and Geo Travel.

promotion tour Riviera Nayarit, travel agents


Boosting domestic tourism

The CVB updated a total of 30 meeting planners, 40 retail travel agents, and 47 wedding planners, who were thrilled with the news that Nayarit’s beaches were officially open and operating at 30% capacity.


“With these types of actions, we’re boosting domestic tourism for the winter in cities with high purchasing power such as Guadalajara, a natural market with excellent connectivity,” said Marc Murphy, managing director for the Riviera Nayarit CVB.

“It’s important to maintain a constant presence in the domestic market, which represents more than 50% of our total visitors, especially with an eye on the upcoming winter season,” he added.



The state of Jalisco is the main destination of origin for visitors to the Riviera Nayarit, representing more than 30% of the domestic market, which is why Guadalajara and its metropolitan area is such an important market for the destination.


Remember, Mexico’s Pacific Treasure will be here when you can travel again.

We’re ready!



The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work together to promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).