Riviera-Nayarit Road Show Tours The Western United States
- Over 400 agents received the latest updates from the Riviera Nayarit and Puerto Vallarta, thanks to the Road Shows that toured through eight cities in the Midwest and the West Coast of the United States.
The Riviera Nayarit and Puerto Vallarta convention and visitors bureaus toured the Midwest region of the United States as well as the West Coast for more than ten days from the end of September through the start of November in order to promote the destinations.
Employing the successful Road Show format in collaboration with wholesaler Mexico Unlimited the CVBs visited eight cities in order to update and train more than 400 US travel agents.
The objective was to demonstrate the ample tourism offerings both destinations can provide for the leisure and vacation segments. Among the cities toured were: Milwaukee, Kansas City, Omaha, Denver, Oakland, San Jose, Portland y Seattle.
The events all included dinner and a presentation; each one opened with a Trade Show with the participating hotels. Round tables were provided so the hoteliers could provide information in a different manner to the attending travel agents.
The shows held in collaboration with wholesaler Mexico Unlimited began with a Trade Show followed by the presentation of the Vallarta-Nayarit brand. It’s important to point out the Riviera Nayarit and Puerto Vallarta were the only destinations that had the opportunity to present.
These promotional actions stem from the importance of these particular regions in the United States, which provide a major influx of visitors to both destinations during the yearly winter season.
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