RIVIERA NAYARIT PRESENT AT LONDON’S WORLD TRAVEL MART (WTM)
Riviera Nayarit present at London’s World Travel Mart (WTM)
· The main objective is to promote new flights from London and Manchester to the Rivera Nayarit and Puerto Vallarta starting in May 2014.
The World Travel Mart is taking place now through November 7th at the ExCeL London, where 5,000 exhibitors and buyers from around the world have come together to do business. The Riviera Nayarit CVB is representing the Riviera Nayarit and Puerto Vallarta tourism corridor and is actively promoting the “Vallarta-Nayarit, Live it to Believe it” campaign.
The Riviera Nayarit has set up a stand where it will consolidate business with tour operators as a follow up to the work already done by the Mexico Tourism Board (MTB) during the first two days of the event; the next two days will be dedicated to training the travel agents attending the fair.
The main objective of the CVB’s participation is to spread the word about the new direct flights that TUI will begin from England to these destinations, which came about thanks to the joint efforts of the Riviera Maya and the Puerto Vallarta CVBs, along with the unwavering support of the Mexico Tourism Board.
The flights originating at London’s Gatwick airport will begin on May 1st, while those departing from the Manchester Airport will start on the 3rd. These will be weekly flights from each of these airports, which imply stays of one to two weeks at least by visitors.
“The English market has always been very important to us,” said Marc Murphy, Director General of the Riviera Nayarit Convention and Visitors Bureau (CVB). “The stays are longer so there’s a higher return on investment, which in turn generates a higher revenue. In the end, we’re looking after the welfare of the people of our State.”
The TUI program includes hotels from both tourism destinations and is currently on sale through “First Choice Holidays” and “Thomson Holidays,” considered by tour operators as two of the most important companies in Europe. For more information on their vacation packages, please click on one of the tour operator links below:
“According to a poll conducted by the Riviera Nayarit Convention and Visitors Bureau during the first semester of 2013, of all the visitors outside of North America, the English market represents only 2% of guests,” said Murphy. “This indicates that, with these new TUI flights, we should see a significant increase in this market by the beginning of 2014.”
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