- Volaris’ January issue of its V de Volaris magazine included the destination on its cover and in a long six-page article, enticing the airline’s passengers and encouraging them to come explore.
The media’s interest in sharing the Riviera Nayarit’s many charms keeps increasing; the latest example is the January 2020 cover and article that Volaris’ inflight magazine, V de Volaris, dedicated to this tourist destination.
One of the objectives of this article, placed within reach of the millions of passengers that travel onboard this Mexican airline, was to promote the Mexico City-Tepic route inaugurated in November 2018 (three times a week on Tuesdays, Thursdays, and Saturdays). The other was to entice passengers to explore all that Nayarit has to offer.
Marck Guttman, a freelance journalist with a long career in travel writing, captured on paper the best stories and photographs during his tour of some of the most iconic towns and places in the destination, including a few off the beaten path.
The result was a long, six-page article titled “Secrets of Nayarit/Legends that go beyond the bay” that, as its name indicates, suggests that readers go “beyond” Banderas Bay and venture into the lesser-known municipalities to discover hidden treasures.
|The onboard magazine included special content
on the Riviera Nayarit.
From the Volaris magazine and the website: “Not counting Banderas Bay, the southern part of the state is made up of 10 municipalities that are a study in contrasts. There are mountains that touch the sky, fields ripe with corn, and archaeological sites brimming with mystery, all part of the rural landscape that dominates the interior of Nayarit.”
Thus Guttman takes us on a visit to the smaller villages like San Blas and Jala, Ixtlán del Río, Santa María del Oro, and the very hidden San José de Gracia and its eco-hotel Salto Negro, which invites its guests to “breathe clean air, sleep under the stars, and happily return to your origins.”
This is the fourth time the journalist traveled to Nayarit, though each time he has shown a genuine interest in learning more about the local culture in detail, not to mention the gastronomy of the place (recently named an Intangible Cultural Heritage). While there he enjoyed the hospitality of Emiliano Comida y Vino, one of Tepic’s best restaurants and featured on the list of 120 Best Restaurants in Mexico by Culinaria Mexicana.
This publication highlights the importance of the work done by the Riviera Nayarit Convention and Visitors Bureau (CVB) Public Relations desk and of picking journalists that know the destination and want to explore new aspects of it.
|The article focuses on a mix of different municipalities and is available
in the January edition of the magazine.
To read the complete article in the online edition of V de Volaris please click on the following link (Spanish): https://www.volarismagazine.com/riviera-nayarit/
Of note is the potential reach of V de Volaris, a monthly publication that’s distributed onboard all of the airline’s flights that has a circulation over 280 thousand issues. It has a captive monthly market of approximately two million passengers (from the 2019 traffic) who travel to 100 destinations in Mexico, the United States, and Central America.
The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) continue to strengthen the promotion of the destination, helping to position it on the international map with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).