The Riviera Nayarit diversifies its promotion with influencers and travel bloggers
- The destination received nearly 50 million digital media impressions between June and September from just two events.
In an effort to attract more tourists and diversify its markets, the Riviera Nayarit has undertaken a series of promotional strategies focused on the important and constantly growing millennial and Generation Z markets, while also keeping an eye on the family segment.
The promotional work done by the Riviera Nayarit Convention and Visitors Bureau (CVB) and its Public Relations office is maximized thanks to its close relationship to its hotel partners and the different campaigns and events they host with celebrities, influencers, travel bloggers, and youtubers.
The Riviera Nayarit CVB reaches more audiences via social media, which highlights the destination’s adventure, relaxation, and fun, making it the perfect scenario to create lifelong memories.
For example, stories posted during and after two events held in June and September by famous influencers to their hundreds of thousands of social media followers generated nearly 50 million media impressions.
ConnectHer Media
A group of 15 members from ConnectHer Media traveled to the Riviera Nayarit in June to visit the destination’s signature attractions and share their experience to their followers.
ConnectHer Media, directed by Laura Medina-Filipowicz, has the mission to connect brands with influencers and their families by “connecting the right influencer with the right brand.”
The influencers’ campaign in the Riviera Nayarit included stories directed towards several different categories and audiences including Family Travel, Mom’s Getaway, Gen Z, Vacations, and Multi-Gen Travel.
The visit generated 44,840,528 impressions, of which 41,694,636 were on Twitter, derived from 2,056 tweets; as well as 3,135,892 impressions on Instagram from 165 posts. It also generated 16 articles and stories with a focus on the destination’s many marvels, its trendiest spots, premium hotels, luxury, and natural attractions.
Here’s a list of some of the publications generated by this visit to the Riviera Nayarit:
Riviera Nayarit: 30 Reasons to Plan Your Ultimate Vacation Experience #CHMTravel: https://bit.ly/2lxFFHk
Beach Vibes Runway
The Beach Vibes Runway was the Riviera Nayarit’s second high-reach event. Held August 30 through September 1 at the W Punta de Mita hotel, the runway featured designs from the Instituto Di Moda Burgo and a fun pool party featuring an exclusive mix of fashion, beach, music, and celebrities.
This was one of the trendiest summer events where famous influencers made it their business to share their experiences on social media, reaching diverse audiences.
Among the invited personalities were Malillany Marín, Paola Wise, Flor Véliz, Isa Jaime, Tere Such, Sophia Ceja, Yuniet Jaime, Lucy Lara, Karely Herrera, Regina Sotres, and Victoria Volkova, along with Lambda García and Luisa Fernanda Islas.
Event coverage was handled by prestigious national and international media including Canal Once; Maxwell; Intred Magazine; Estilo DF; R.S.V.P.; and Chic; among others.
The sum total of the influencers’ posts together with the media and other guests generated a total of 5,992,210 impressions.
Click for a look at some of the published articles:
Beach Vibes, lo más trendy del Verano (Beach Vibes, this summer’s hottest trend): https://bit.ly/2mD7rlS
Beach Vibes Runway: las tendencias en traje de baño para 2020 (Beach Vibes Runway: bathing suit trends for 2020): https://bit.ly/2l4l2C8
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The arrival of celebrities to Mexico’s Pacific Treasure generates hundreds of thousands of media impressions for the destination, which reinforces the promotional efforts to position the destination on the world stage implemented by the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB), with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).
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