A Mexican road show gains traction in the UK
- On the occasion of the new direct flights from the UK, two of the most stunning destinations along Mexico’s Pacific Coast joined forces to promote the diversity of one region to the travel trade and press this week.
Representatives Rolando Miravete (Managing Director for the Puerto Vallarta CVB) and Richard Zarkin (PR Director of Riviera Nayarit CVB), embarked on a week-long road show spanning London and Manchester, the two cities which starting 1st May 2014 will offer the opportunity to fly direct to Gustavo Díaz Ordaz International Airport (located in Puerto Vallarta, which serves both regions).
Starting in London, a press conference held in Covent Garden Hotel on 7 April, hosted approximately 50 journalists who through the interactive presentation were amazed and intrigued by the attractive offering of both destinations. The following evening, 60 agents gathered at the Marriott hotel (Westminster) with the presence of the director of Mexico’s Tourism Board in the UK, Milko Rivera, and discussed how the new accessibility factor has opened up a different side of the Mexican product to UK travellers.
The promotional activity proceeded to travel to Manchester where one-on-one meetings with influential regional media outlets (including lifestyle magazines, online hubs and blogging platforms) sparked interest in the new programme. A trade-focused event was also held at Novo Hotel on 10 April.
Both regions cater for a variety of travellers from families and couples, to the LGTB market and wildlife enthusiasts and are keen to gain support and attention from the UK now the destination is in much closer reach than previous years.
The media and trade are key to unlocking the uniquely diverse Mexican treasures and while the week-long road show draws to a close a PR and travel trade events campaign will continue to showcase both regions to consumers, press and trade throughout the year.
ENDS
Notes to the editors:
- Thomson launches exclusive, weekly, direct flights from London Gatwick and Manchester airports to Puerto Vallarta airport on 1 May 2014.
- Flights depart from Gatwick every Saturday at 10:15am, duration 12hrs 15min. Flights depart from Manchester airports every Thursday 9:15am, duration 11hrs 55 mins.
About Puerto Vallarta
The Puerto Vallarta Tourism Board is the entity responsible for promoting the city as a tourism destination. Puerto Vallarta is located in the state of Jalisco, well-known for the preservation of its authentic Mexican traditions, the Pacific Coast port features 40 miles of coastline and a diverse topography, including tropical jungles, river beds, steep mountain sides and arid flatlands. Each region brings a uniqueness that adds to the entire charm of Puerto Vallarta. Puerto Vallarta encompasses all of Banderas Bay on the Pacific coast of Mexico and is comprised of the following regions: Marina Vallarta, Hotel Zone, Downtown (El Centro), and the South Shore. Download Puerto Vallarta’s Press Kit here http://goo.gl/qMuWu8 or visit: www.visitpuertovallarta.com
About Riviera Nayarit
Mexico’s newest destination, Riviera Nayarit, stretches along 192 miles of pristine Pacific coast framed by the majestic Sierra Madre Mountains just ten minutes north of accessible Puerto Vallarta International Airport. The region extends along the entire coast of the Pacific state of Nayarit including the resorts of Nuevo Vallarta, the historic colonial town of San Blas, exclusive Punta Mita, picturesque fishing villages, miles of serene beaches and spectacular Banderas Bay. Riviera Nayarit offers countless activities, such as: PGA golf courses, luxury spas, whale watching, turtle release, zip lining, surfing, bird watching, international cuisine, and the local artwork from the traditional Huichol tribe. Riviera Nayarit is recognized as a “Virtuoso Preferred Destination.” The region attracts and satisfies vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns. For more information, visit www.RivieraNayarit.com or follow Riviera Nayarit’s Fan Page on Facebook.
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