The Riviera Nayarit a standout at ANATO Colombia’s Vitrina Turística 2021

  • Mexico’s Pacific Treasure strengthens its promotion in emerging markets such as Colombia, which currently lists Mexico among its top travel options.
  • The CVB attended the 40th edition of ANATO Colombia’s Vitrina Turística 2021 via its promotional office in Bogota.

The Riviera Nayarit continues to promote its activities in emerging Latin American countries, ensuring its presence at the most important tourism fair in Colombia: the Vitrina Turística 2021, organized by the Colombian Association of Travel and Tourism Agencies (ANATO).

The 40th edition of the fair took place in person from June 16 to 18 and in compliance with anti-Covid-19 health and safety protocols.


The Riviera Nayarit CVB was part of the Mexico stand via its Bogota-based representative office. The team made more than 40 appointments with travel agencies and airlines such as Viva Aerobus and Volaris and OTAs and wholesalers TuReserva, PriceTravel, TravelDepot, CIC, and Scape, with whom it reached important promotional agreements.

Most importantly, there is enthusiasm among agencies and wholesalers for the new routes Volaris and Viva Aerobus will launch to connect via Mexico City with more competitive fares.

More air connectivity

During the fair, Volaris—an ultra-low-cost airline operating in Mexico, the United States, and Central America—announced its arrival in Colombia with the Mexico City-Bogota routes. The routes will run four weekly frequencies as of October 6.

Meanwhile, Viva Aerobus announced its new Mexico City-Bogota route, marking its first arrival in South America. The airline will operate flights on Airbus A320 aircraft with a capacity of 186 passengers. It will begin operations on August 21 with two frequencies per week and, as of September 15, will have a daily flight. Tickets are already on sale at very competitive prices.

Marc Murphy, managing director of the Riviera Nayarit Convention and Visitors Bureau, stated that the CVB’s participation in ANATO’s Vitrina Turística 2021 was key, despite Colombia’s social problems and the pandemic that has affected most Latin American countries.


“There are no travel restrictions between Colombia and Mexico at present, so we are one of the first travel options for Colombians. We also noticed a great interest in our Destination from travel agencies in Medellin, Bogota, Cali, and Bucaramanga. This fair allowed us the proximity that the pandemic had greatly reduced,” he emphasized.


Such actions continue to strengthen the Riviera Nayarit’s outreach to the Latin American market. This is a growing segment, especially with the air connectivity options now available via Mexico City and Guadalajara.



ANATO’s Vitrina Turística concluded its activities with over 700 exhibitors and co-exhibitors, including over 10,500 tourism professionals and over 120,000 business contacts.


The Riviera Nayarit is a safe destination. Our hotels, restaurants, and tourist establishments follow all the health protocols established by the Federal Government’s Ministry of Health and operate at the allowed capacities. Access to the beaches is limited. Be a responsible tourist: wear your mask and keep your distance.


We’re ready!