The Riviera Nayarit stands out as a sustainable destination

  • Travelers enjoy safe spaces and exclusive experiences in unique natural settings, in line with the guidelines set by EarthCheck, the world’s leading sustainability program.

The Riviera Nayarit, one of Mexico’s most popular beach destinations with domestic travelers, has strengthened its efforts to encourage sustainable development with EarthCheck, the leading sustainability program for the travel and tourism industry.

Marc Murphy, managing director of the Riviera Nayarit Convention and Visitors Bureau (CVB), stated that the Riviera Nayarit remains committed to offering a destination that allows different types of travelers to enjoy safe spaces and exclusive experiences in unique natural settings.


“We want to create greater awareness of the travel experiences available in the Riviera Nayarit, but in doing so, we also seek to ensure that our tourism activities do not harm the environment or the local community, which is why we adhere to EarthCheck standards.”



Some of the compliance standards include conserving biodiversity, societal contributions, community actions, and supporting local suppliers, among others.

Since 2016, the CVB has maintained the Fraccionamiento Náutico Turístico Nuevo Vallarta neighborhood within a select group of sustainable tourism locations certified under the international EarthCheck standard the Silver certification level.

Likewise, the Vidanta Nuevo Vallarta hotel development and the Hard Rock Vallarta, Grand Velas Riviera Nayarit, Grand Palladium Vallarta, and Iberostar Playa Mita hotels also have the EarthCheck Certified seal, with which they demonstrate their environmental and social achievements, as well as assuring their consumers that the destination practices what it preaches.



Do you know what EarthCheck is and what are its benefits? Below are some of the program’s concepts:

EarthCheck – This is the world’s leading consulting, scientific benchmarking, and certification organization for the travel and tourism industry, founded in 1987. Its products and services were developed by the Sustainable Tourism Cooperative Research Center (STCRC).

Certificación EarthCheck – The certification provides a framework for achieving the desired results in sustainable development and establishes guidelines and principles for the international sustainable tourism certification program. It is based on annual assessments of compliance with international standards related to greenhouse gas protocol, responsible tourism, and certifications aligned with Agenda 21 for Sustainable Development principles.

The EarthCheck program requires businesses to measure, monitor, and make ongoing improvements in the ten key areas below: 

  • Greenhouse Gas Emissions
  • Energy Efficiency, Conservation, and Management
  • Management of Freshwater Resources
  • Ecosystem Conservation and Management
  • Social and Cultural Management
  • Land Use Planning and Management
  • Air Quality Protection
  • Wastewater Management
  • Solid Waste Management
  • Environmentally Harmful Substances

EarthCheck benefits – The program provides an independent evaluation and certifications recognized by international standards that inspire confidence in the “stakeholders” (people who take part in the decisions of a company affected by its activities), as well as institutional resilience, competitive advantages, innovation, and growth, in addition to understanding the potential risks of harmful practices, strengthening the commitment with the natural and cultural heritage and using sustainability as a competitive advantage within the market.


Converting Nuevo Vallarta into an EarthCheck Community is an initiative of the Banderas Bay Hotel and Motel Association (AHMBB), together with the Riviera Nayarit Convention and Visitors Bureau (CVB), for which they have the support of the Government of the State of Nayarit through the Banderas Bay Trust (FIBBA) and the Tourism Promotion Trust (Fiprotur).


We’re ready!