BTL campaign, Win with the Riviera Nayarit

Scan, Participate, and Win with the Riviera Nayarit!

  • Mexico’s Pacific Treasure will be giving away free lodging using a BTL campaign starting next October 19 in three of Mexico’s top cities: Guadalajara, CDMX, and Monterrey.

Always on the cutting edge, the Riviera Nayarit will launch its new BTL (Below the Line) campaign in October 19, with a high-impact dynamic focused on publicizing the destination’s tourist attractions in a creative and unconventional manner.


Win with the Riviera Nayarit, BTL Campaign



“The objective is to make a difference and continue innovating, making use of different communication proposals; to do so we have chosen to enter non-traditional media and BTL actions that, we are sure, will see good results in the market,” said Marc Murphy, managing director of the Riviera Nayarit Visitors and Conventions Bureau.


This activation, which will be in effect for one month, will be launched in the main shopping malls of three Mexican cities: Plaza Andares, in Guadalajara; Plaza Antara, in Mexico City; and Plaza Paseo San Pedro, in Monterrey, where 20 courtesy stays will be provided for 14 hotels in the destination.

The experience will feature a large screen with a motion sensor and a QR code, which must be scanned to participate in winning the jackpot. Users will be in the running to win free lodging for up to 3 days and 2 nights for 2 adults in the participating hotels.

Discover and enjoy the Mexico’s Pacific Treasure

Win with the Riviera Nayarit, BTL Campaign, jackpot

Visitors to the shopping malls will be invited to take a “peek” at the Riviera Nayarit and its tourist offerings that include Luxury and Nature, golf, adventure, and water sports.

The goal is to stir the public’s emotions, create an immediate attraction, and reward the loyalty of travelers by inviting them to discover and enjoy the Mexico’s Pacific Treasure.

Participating hotels include: El Pueblito Sayulita; Four Seasons Resort Punta Mita; Grand Matlali Hills; Grand Palladium Vallarta; Hard Rock Hotel Vallarta; Krystal Grand Nuevo Vallarta; Maraica San Pancho; Marival Emotions, Marival Distinct, and Marival Armony; Mesón de Mita; Paradise Village, and Villa Varadero, with categories that include four- and five-star properties as well as Grand Tourism and Special Category resorts.


The wait is over: come experience Luxury and Nature in Mexico’s Pacific Treasure!


Remember, Mexico’s Pacific Treasure will be here when you’re ready to travel.




The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work together to promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).