The Riviera Nayarit is the best coastal road trip on Lonely Planet


  • Journalist Bailey Freeman was in the destination from January 29 through February 3, when she visited the traditional villages to capture their essence and publish an in-depth article online.

The Riviera Nayarit is on display on one of the most important online platforms in the world—Lonely Planet—thanks to an article written by travel journalist Bailey Freeman, who visited the destination from January 29 – February 3.




Titled “Riviera Nayarit is Mexico’s best low-key coastal road trip,” the article details the author’s trip through the main villages that dot the coastline: La Cruz de Huanacaxtle, Bucerías, Sayulita, San Pancho, and Lo de Marcos all the way to the doubly historic Port of San Blas.

From the intro: “The Riviera Nayarit is a microcosm of so many things that make traveling to Mexico great: amiable towns, sparkling beach views, scrumptious food straight from the sea and mezcal. Lots of mezcal. And the best part? Thanks to a good highway system that hugs the coast, the state of Nayarit is home to a perfect road trip.”

Click here for the article: Riviera Nayarit Road Trip. 



Lonely Planet has an audience of over 12 million monthly visits to its website; however, the journalist also published articles on her social media during her stay in the Riviera Nayarit, increasing the destination’s exposure and impressions incrementally.

“This medium is followed by tourists who go beyond conventional tourism, those who want to step out of their hotel, enjoy different experiences, and immerse themselves in other cultures,” said Marc Murphy, managing director of the Rivera Nayarit Convention and Visitors Bureau (CVB) and the Banderas Bay Hotel and Motel Association (AHMBB).



About Lonely Planet
+ Lonely Planet celebrated its 40th anniversary; it is considered an industry leader and an important source of information for tourists.

+ In September 2017 the company published From the Source Cookbook, where they included several of Nayarit’s distinctive dishes straight from the kitchens where they were perfected along with some of the state’s most iconic chefs. Among them: celebrated chef Betty Vázquez from El Delfín restaurant in San Blas and the Culinary Ambassador of the Riviera Nayarit; Marco Valdivia, executive chef from Emiliano restaurant; chef Manuel Alejandro Jiménez Magallón, head of La Chevichería at the W Punta de Mita Hotel; and chef Sergio Romo from Las Palmas restaurant in San Pancho.




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The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) continue to strengthen the promotion of the destination, helping to position it on the domestic and international maps with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).

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