The Riviera Nayarit confirms its status as a Preferred Virtuoso Destination


  • There are four luxury properties in Mexico’s Pacific Treasure with that denomination, plus one more in “preview.”

The Riviera Nayarit has regained its coveted Virtuoso Preferred Destination designation, a distinction awarded in part for its privileged luxury offer and strong commitment to sustainability.   


This tourist destination is currently home to four Virtuoso properties: Four Seasons Resort Punta Mita; Grand Velas Riviera Nayarit, Imanta Resort Punta de Mita, and The St. Regis Punta Mita Resort, as well as the new One & Only, available as a “preview” in its program as it doesn’t open until June 2020.


Four Seasons Resort Punta Mita



Grand Velas Riviera Nayarit



Imanta Resorts Punta de Mita



The St. Regis Punta Mita Resort



One & Only Mandarina (Preview)



Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, accessible by invitation only. It partners with over 1,800 of the world’s best companies such as hotels, cruise lines, tour operators, and more. Its more than 20,000 travel advisors in 50 countries use their personal connections and firsthand experience to craft bespoke trips for clients.

The organization is also fully committed to sustainability—a commitment shared by the Riviera Nayarit—and believes that the travel industry can be a powerful catalyst in the world. Virtuoso’s three pillars of sustainability are: celebrate the culture, support the economy, and protect the planet.

Jesús Carmona Jiménez, president of the Banderas Bay Hotel and Motel Association (AHMBB), had this to say regarding the Riviera Nayarit’s designation as a Virtuoso Destination:

“The luxury segment is a priority with respect to the Riviera Nayarit’s promotional work; the tourists within this segment have a higher average expenditure and a focus on low impact tourism, which allows us to maintain our destination’s environmental protection policies.”




Premium travelers choose the Riviera Nayarit
According to the latest Virtuoso survey in late 2019, luxury travelers prefer beach destinations. Among the main reasons for choosing their favorites is the variety of accommodations offered.

This is one of the reasons the Riviera Nayarit placed among the Top 5 favorite vacation destinations for premium travelers. The same survey highlighted the most sought-after travel experiences by travelers as: experiences with local cultures, exclusive experiences, culinary experiences, tours with locals, and romantic experiences.

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The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities, and consolidating new markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).

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