Stylish promotions for the Riviera Nayarit in the domestic market


  • The CVB incentivizes travelers to discover the beauty of Mexico’s Pacific Treasure through its alliance with Mexican jeweler Tanya Moss and the Moda Capital blog.

The Riviera Nayarit is incentivizing domestic tourists to travel in style through its alliance with the Mexican jeweler Tanya Moss and the Moda Capital blog—together they designed a bracelet with charms inspired by the destination for their collection #ModaCapitalXTanyaMoss.


The team extended an invitation over social media to enter to win a gift certificate for travel to the Riviera Nayarit that included a three-day, two-night stay, plane tickets, and transportation for two people. The campaign lasted from October 16 through December 31, 2019 with travel dates to the destination from January 1 through December 31, 2020.




In order to compete and win, contestants needed to purchase the bracelet and an additional “Moda Capital” charm; follow the @RivieraNayarit and @TanyaMoss Facebook and Instagram accounts; and upload a photo on IG where the follower mentions their ideal trip using the bracelet, tagging the accounts. The winner had the most likes on their shared pic.




The campaign garnered millions of impressions on social media, highlighting the high degree of interest among participants to win the prize.

The winner and their travel partner will enjoy a stay in one of the destination’s luxury oceanfront accommodations tucked between a ravine and the verdant jungle of the Western Sierra Madre, giving it the feel of a natural getaway with all the comforts of a five-star hotel. 





They will also have the chance to discover and enjoy the many wonders of the Riviera Nayarit. Congratulations!

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The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities, and consolidating their natural markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).



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