Promotional events in California boost the winter season in the Riviera Nayarit

  • The Riviera Nayarit hosted a series of promotional events in Northern California from November 5th through the 7th; over 100 travel agents in Sacramento, Walnut Creek, and San José received training.

The Joint Promotional Tour isn’t resting on its laurels in its effort to push the region’s tourist offer. This time around, representatives from the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta Tourism Trust (Fidetur) visited three cities in Northern California—Sacramento, Walnut Creek, and San José—from November 5th through the 7th, where they trained over 100 travel agents.

California is still the top state of origin for tourists from the United States to the Puerto Vallarta-Riviera Nayarit region with 35% of the market share for the entire country; it also has the best air connectivity. As for the other cities, Alaska Airlines recently announced a new route from San José that will begin operations in March 2020. There is currently a direct flight to Oakland on Southwest, and direct flights to San Francisco on Alaska Airlines and United.

The Golden State is also one of the destination’s most important markets thanks to its economic potential, which is why the Riviera Nayarit is the ideal destination for California tourists who are attracted by its exclusive luxury hotel offer.

An example of the importance of this market was evident during the promotional campaign, which had the participation of seven hotels from the Riviera Nayarit. Among them, Paradise Village, RIU, Occidental, Hard Rock, Grand Palladium, Decameron, and Villa del Palmar Flamingos.

Strategic business partners offering their support included Volaris, Delta Vacations, Gogo Vacations, and Apple Leisure Group’s Travel Impressions; the companies also hosted complementary activities aimed at incentivizing agents.

The CVB’s activities comprised a seminar to update travel agents in Sacramento; an exclusive event in Walnut Creek with luxury wholesaler Classic Vacations; and a meeting with travel agents in San José in Silicon Valley, one of the top tech hubs in the United States.

The majority of the agents were already familiar with the destination; however, they were surprised at the amount of information offered by the promoters from the CVB and Fidetur. The team continues to be very focused on boosting sales to the destination for the upcoming winter season.

“California has been—at least in the last decade—the state that sends the most tourists to the Riviera Nayarit,” said Jesús Carmona Jiménez, president of the Banderas Bay Hotel and Motel Association (AHMBB) and the Rivera Nayarit Convention and Visitors Bureau (CVB). “It’s essential for the CVB to keep agents updated with the best tools so we can continue to count on their presence in the destination.”


The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work intensely to promote the destination with the support of the Government of the State of Nayarit via its Tourism Promotional Trust (Fiprotur).