- The support of airlines such as Interjet along with that of wholesalers and retail agencies in South America has been key for Mexico’s Pacific Treasure.
The Riviera Nayarit continues to pique the interest of South America’s wholesalers and retail agencies. In one example, two groups of travel agents from Colombia and Chile visited the destination between November 10 and 21 of this year.
The purpose of these FAM trips is to update the agents on the Riviera Nayarit’s tourism offer, in addition to strengthening relationships with strategic partners.
The first group was made up of agents from Bogotá, Colombia, who stayed here from November 10 to 15 to experience firsthand the destination’s hotels, top activities, and attractions.
The agents were convened by Mexican airline Interjet that serves three cities in Colombia: Bogota, Cartagena, and Medellin. Interjet has four daily flights from Mexico City to the Puerto Vallarta-Riviera Nayarit region on an Airbus A321 with capacity for 192 passengers.
The general reaction to Mexico’s Pacific Treasure was very good, as the visitors had an entirely different perception of the region from what they actually saw. During their visit, they were able to see the contrast of the Sierra Madre del Sur and Sierra de Vallejo peaks with the intense blue of the Pacific Ocean, which was a welcome surprise.
Chilean agents FAM trip
The second group from Santiago de Chile was in the Riviera Nayarit from November 17 to 21. The eight travel agents were sponsored by Panamericana Turismo—one of the top wholesale operators in Chile’s tourist market—and Copa Airlines, the Panama-based airline that connects our region with several countries in South America.
The majority of the visitors had already been to Mexico, but it was their first visit to this region of the Pacific. They were surprised at the first-class hotel infrastructure and the temperature of the ocean, as it’s very cold in Chile. During their stay they toured the Magical Town of Sayulita among other attractions within the destination.
The agents represented retail travel agencies including Turavion, Cocha Crillon, Travel Club, Chilepros, Turismo Zarh, and Travel Security.
“The support of airlines like Interjet, and South America’s wholesale and retail agencies has been key for our destination,” said Jesús Carmona Jiménez, president of the Banderas Bay Hotel and Motel Association (AHMBB) and the Riviera Nayarit Convention and Visitors Bureau (CVB). “This has opened doors not only to Panama and Colombia, but also to new markets like Chile, Paraguay, Uruguay, Bolivia, and Ecuador. They now have us on their radar and are actively promoting the route.”
A total of 360 professionals visited the Riviera Nayarit in 2018, most of them inspired by the recent inauguration of the Copa Airlines flight from Panama. That number is likely to increase based on the FAM trips received in the last 10 months of 2019.
The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing areas of opportunity and consolidating new markets to increase the number of incoming tourists, together with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).