Colombian travel agents get acquainted with the Riviera Nayarit’s tourist offer


  • “A Lugares y Destinos,” one of the most important wholesalers in South America, brought in eight representatives from top travel agencies to discover business opportunities in Mexico’s Pacific Treasure.


Interest in the Riviera Nayarit continues to grow in South America. Recently, a group of travel agents from Colombia visited the destination to familiarize themselves with its tourist product, brought over by wholesaler “A Lugares y Destinos,” which has operated in Bogota for over 17 years.


Agents visited Mexico’s Pacific Treasure’s most iconic attractions from September 1-5 after spending a few days in Puerto Vallarta (this destination’s strategic partner).

A total of eight agents were in the group along with Felipe Cortés, representing the wholesaler. They had a very complete agenda of hotel site inspections, plus a visit to the Magical Town of Sayulita.

Apart from their host hotel, the group performed site inspections at 10 hotels in the Riviera Nayarit, where they enjoyed several activities: Dreams Villamagna; Hard Rock Vallarta; Iberostar Playa Mita; Marival Armony; Marival Distinct; Marival Emotions; Palladium Grand; Reflect Nuevo Vallarta; Riu Jalisco; and Riu Palace Pacífico.



Of note is the fact that none of the participants had visited the region before. According to their own comments, their idea about this part of Mexico was at odds with what they were able to observe and enjoy during their stay, and it far exceeded their expectations.

The travel agents included Frey Zamora, from Exvitur Viajes y Turismo; Diego Alejandro Garzón, from Viajes San Telmo; Luz Elena Suache, from Cusiyaco Viajes y Turismo; Francy Orduz, freelance tourism writer; Ginna Cárdenas, from Travel World Colombia; Heidy Monsalve, from Destinos.com; Indira Melina Otalora, from Selva Viajes y Turismo; and Erika Díaz, from NexTravel.




Most of the visitors came from different areas within Colombia’s big cities, while others from places as far away as Amazon. However, they’ve all committed to selling the destination to their clients. The agents were pleasantly surprised by the beauty of their surroundings, the ample beaches, and the overall quality of the tourist services of Mexico’s Pacific Treasure.

These actions continue to reinforce the Riviera Nayarit’s activities targeting the Latin American market. The segment continues to grow thanks in large part to the connectivity options now available via Mexico City, Guadalajara, and, since December 2018, the direct flight from Panama City. 




“The support we’ve received from Copa Airlines and the South American wholesalers has been central to our destination, opening a door not only to Panama and Colombia, but to new markets like Paraguay, Uruguay, Bolivia, and Ecuador. Now they have us on their radar and they’re intensely promoting the route,” said Marc Murphy, managing director of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB).

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The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities, and consolidating new markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).

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