- The Puerto Vallarta-Riviera Nayarit
joint caravan toured four cities in this South American country, strengthening
its strategic promotion and boosting air connectivity with the support of Aeroméxico,
Interjet, Avianca, and Copa Airlines.
The
joint Puerto Vallarta-Riviera Nayarit promotional tour visited four cities in
Colombia (Cali, Medellín, Bucaramanga, and Bogotá) from June 17-21. The team
was comprised of representatives from the Riviera Nayarit Convention and
Visitors Bureau (CVB) and the Puerto Vallarta Tourism Trust (Fidetur) who
updated and trained more than 300 travel and sales agents.
During
their respective presentations to the South American wholesalers, the promoters
for each destination touted their tourism attractions and the best way to fly
to this idyllic region in the Mexican Pacific with information provided by
executives from airlines including Aeroméxico, Interjet, Avianca, and Copa
Airlines.
The
events also included the participation of 23 of the top Colombian wholesale
agencies: CIC Travel, Solaris, Aliados, Pelícanos Tours, Travel Depot, Solways,
Luz Verde, MCO, Cielos Abiertos, TuReserva.com, Mayor Plus, and Turivel, as
well as representatives from nine hotels in the Riviera Nayarit, among them AMResorts
with Dreams Villamagna and Krystal Reflect Nuevo Vallarta, Decameron, Hard Rock
Nuevo Vallarta, Iberostar Playa Mita, Occidental Nuevo Vallarta, Palladium,
Paradise Village, and Riu Hotels.
New flight from Cali to CDMX
The
first city on the list was Cali, also known as the “Salsa Capital of the World,”
where the team sponsored a dinner presentation for 62 travel agents. During the
event, Aeroméxico announced its new Cali-CDMX-Cali flight beginning July 16
with four frequencies per week, thus increasing the connectivity between the country
and Mexico.
The
teams held two additional meetings: one with 20 representatives from the top
travel agencies for Cali’s MC Mayorista de Turismo, plus a dinner with
representatives from online wholesaler Price Travel and 12 of its best
salespeople. Representatives from six hotels from both destinations were also
at the event, among them Hard Rock Nuevo Vallarta, Iberostar Playa Mita, Occidental
Nuevo Vallarta and Paradise Village, plus executives from Aeroméxico and Copa
Airlines.
High-flying Bogotá
Once
the activities in Cali were over, the team continued on to Bogotá, the capital
of Colombia, where they sponsored a dinner presentation for 90 travel agents
and updated them on the tourism product from both the Riviera Nayarit and
Puerto Vallarta. Of note is the fact that there is plenty of air connectivity
to the area from Bogota and its environs: a Copa Airlines flight from Panama;
two Aeroméxico daily flights to Mexico City; one daily Interjet flight; and an
additional flight on Avianca.
The
event in Bogotá garnered coverage from six local media: Alejandra Asegura, from
Ladevi; Paola Morales, Report Colombia; Juan Sebastián Duque with
Turismo Hoy; Briceida Hernández with Aviatur; Juan Bautista with Despegando.com;
and Juan Carlos Montes with Diario La República. The media was invited
by the Newlink Public Relations and Communications office in Bogotá.
Finally,
the team visited the cities of Bucaramanga and Medellín, where they trained 140
travel agents in two presentation dinners, respectively. Bucaramanga now has a
direct flight with Panama—very good news for tourists interested in traveling
to the Riviera Nayarit, as before they had to travel to Bogotá to make the
connection and then board three flights to get to the destination. Medellín
also has Copa Airlines flights via Panama, and one daily flight to Mexico City
via both Aeroméxico and Interjet.
“The
Riviera Nayarit CVB continues its outreach to markets beyond North America with
these promotional actions,” said Marc Murphy, managing director for the Riviera
Nayarit Convention and Visitors Bureau and the Bahía de Banderas Hotel and
Motel Association (AHMBB). “The constant presence of the brand in South America
has given us very good results: according to recent statistics, Colombia has
become one of the top countries of origin from the Southern Cone to our
region.”
MORE INFO:
According
to Mobile Travel Report, the Colombian tourist not only seeks a sun and sand
destination, but also one with culture and traditions. They are willing to pay
between $878.531 and $1.117.519 USD for airfare and still prefer shorter trips
of approximately three days, followed by one-week stays.
With respect to accommodations, Colombians look for a balance between comfort
and luxury, which goes hand in hand with the Riviera Nayarit’s tourism offer.
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The Riviera Nayarit Convention and
Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association
(AHMBB) are work intensively to promote the destination with the support of the
Government of the State of Nayarit via its Tourism Promotional Trust
(Fiprotur).
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