Riviera Nayarit and W Punta de Mita Present “Beach Vibes Runway”
- This glamorous runway featuring suits designed by graduates for the Instituto di Moda Burgo was attended by Mexican celebrities and influencers.
The Riviera Nayarit and the W Punta de Mita hotel joined forces with the Instituto di Moda Burgo México to present the most glamorous event of the summer: the Beach Vibes Runway, an exclusive gathering of fashion, beach, music, and celebrity.
The “main course” of the event was a bathing suit runway featuring the 2019 Spring-Summer collection. It was held in the Living Room Bar at the W Punta de Mita and included 40 designs from Di Moda Burgo graduates. For over 50 years this school has worked to bolster Mexico’s fashion industry under the direction of Lorena Ríos.
The designs were created by talented students including Melissa Jáuregui, Natalia Calderón, Priscila Oriard, Frida Haeberli, Roble Jasso, Viviane Barruecos, and Yuniet Jaime. The models were from Lua Models agency and sponsored by D’Mencia Boutique with styling by Dani Reyes and makeup by Yuniet Jaime.
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| Actress Malillany Marin. |
Guests included celebrities such as Inés Sainz, sports host; actress Malillany Marín; hostess Claudia Lizaldi; and influencers Heidi Esquinca, Ariadna Muro and Gabriel Ibarzábal, all of whom basked in the #RivieraNayarit’s luxury and natural beauty while they enjoyed themselves and shared their experiences with their followers—together they could garner up to a total of 2.4 million digital impressions.
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| Inés Sainz, sports host. |
The event was also a media success thanks to the presence of notable publications including El Heraldo de México, Intrend Magazine, Only Centro Santa Fe, R Club, Cosas, Red Carpet, RSVP de Excelsior; Grupo Mundo Ejecutivo, Estilo DF, Colonos Interlomas, LFN, It Girl México and Polanquito.
“This type of alliances is strategic for the destination because of its target market: fashion and luxury are very important elements of the Riviera Nayarit and this event highlights these two essential characteristics,” said Marc Murphy, managing director of the Bahía de Banderas Hotel and Motel Association (AHMBB) and the Riviera Nayarit Convention and Visitors Bureau.
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With the arrival of celebrities to Mexico’s Pacific Treasure the destination acquires hundreds of thousands of media impressions, something that without a doubt reinforces the promotional efforts to position the destination on the world stage implemented by the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB), with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).
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