- The Puerto Vallarta-Riviera Nayarit
Joint Promotional Tour visited Minnesota, Utah, and Colorado from August 13-16
with an eye on the next Fall-Winter vacation season.
The
Riviera Nayarit Convention and Visitors Bureau (CVB) and the Puerto Vallarta
Tourism Trust (Fidetur) took part in a promotional tour through three states in
the Midwest from August 13-16. The goal was to present the ample tourism offer
from both destinations to potential vacationers for the Fall-Winter seasons.
The
tour visited Minneapolis, Minnesota; Salt Lake City, Utah; and Colorado
Springs, Colorado, where they spoke to over 200 US-based agents over the course
of three road shows.
The
first event was held in Minneapolis on August 13th with 17
exhibitors and representatives from wholesalers Apple Vacations, The Mark
Travel Corporation, Delta Vacations, American Airlines Vacations, and Sunwing.
There were 57 agents present.
Both
destinations also brought representatives from their respective hotels. Paradise
Village, Hard Rock Hotel Vallarta, Samba Vallarta, RIU, Grand Sirenis, and
Iberostar were there for the Riviera Nayarit.
The
next day, the tour headed to Salt Lake City, where they held a seminar for 40
agents who are loyal ambassadors for the destination and who were very
interested in the presentation.
The
next event took place on Wednesday the 15th in Denver, Colorado,
with the participation of 65 travel agents from the city and surrounding areas.
The team was joined by Patricia Acevedo y Nogueda, Director of the Houston,
Texas, office of the Mexico Tourism Board (MTB).
Finally,
the tour visited Colorado Springs on August 16th, where they worked
with 40 travel agents.
These
marketing actions were undertaken based on the importance of the Midwest
region, which is the source of origin for the highest number of tourists to
both vacation destinations during the winter season. Of note is the fact that,
during high season, airlines open up direct flights from Minneapolis, Salt Lake
City, and Denver.
“The
participation of the Riviera Nayarit CVB and the Bahía de Banderas Hotel and
Motel Association in these Road Shows is, in large part, a response to the fact
that we need to continue to strengthen our presence in important markets for
the destination—such as the Midwest—, as well as maintain our relationship with
partners such as Apple Vacations, thus predicting a successful winter season,”
said Marc Murphy, Managing Director of the Riviera Nayarit Convention and
Visitors Office (CVB) and the Bahía de Banderas Hotel and Motel Association
(AHMBB)
###
The Riviera
Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel
and Motel Association (AHMBB) reaffirm their commitment to the strategic
promotion of the destination, pursuing areas of opportunity and consolidating
new markets to increase the number of incoming tourists, together with the support
of the Government of the State of Nayarit via the Tourism Promotion Trust
(Fiprotur).
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