- Representatives from the Riviera
Nayarit CVB and Puerto Vallarta’s Fidetur are visiting the cities of Edinburgh,
Manchester, and London from July 3-5 on a promotional road show organized by
the MTB in London.
The
Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas
Hotel and Motel Association (AHMBB) are attending the 2018 Mexico Summer
Reception tourism promotion road show, which is visiting the cities of
Edinburgh, Manchester, and London in the United Kingdom.
The
2018 Mexico Summer Reception is an event that targets the luxury segment with
the goal of helping Mexico tourism service providers to network with buyers
from the United Kingdom, establish contact, and exhibit their products and
services to wholesalers.
The
promo tour was organized by the London office of the Mexico Tourism Board and
operated by Metonymie Ltd. The Riviera Nayarit’s participation in this
important event is part of the joint strategy with Puerto Vallarta, which began
in 2013.
“The
objective of these events is to extend our promotional efforts within important
markets that are in constant growth, as well as to encourage diversification
towards the Riviera Nayarit,” said Marc Murphy, managing director of the CVB
and the AHMBB.
“There’s
no doubt the European tourist is highly interested in the Riviera Nayarit, as
they seek not only fun in the sun but also a unique experience,” he added.
Promotional Tour
The
first city on the list was Edinburgh, which they visited on Tuesday, July 3rd,
during which they offered a welcome dinner for a select group of 15 tour
operators and travel agents.
The
tour continued on Wednesday, July 4th, in Manchester with a
reception for 40 luxury segment tour operators and agents.
The
promotional tour ends on Thursday, June 5th, in London with a
cocktail invitation for 100 tour operators as well as travel agents and press.
Besides
the Riviera Nayarit and Puerto Vallarta, other participants in the road show
included the Mexico Tourism Board (MTB), Mexican airline Aeroméxico, and Velas
Resorts.
The
participation of the Riviera Nayarit and Puerto Vallarta in the 2018 Mexico
Summer Reception reinforces the joint strategy and the diversification of
markets for the region and is a timely action that bolsters the connectivity
from Europe. These include direct flights from London and Manchester year-round
via TUI, the new Finnair flight that connects with several European countries,
plus the network offered via Mexico City through several different airlines.
 |
| The tour continued on Wednesday, July 4th, in Manchester with a reception for 40 luxury segment tour operators and agents. |
The facts:
+ The
United Kingdom is the main country of origin from Europe to Mexico and the
third most important in the world.
+ London,
capital of the United Kingdom, has a population of 14 million inhabitants
(metropolitan area). This is a diverse city with a high- and very high-income
population on a worldwide level, including the highest GDP in Europe. It’s also
the main source of tourists from the United Kingdom to Mexico (40%) and is home
to a large number of tourism operators and agents in the country.
###
The Riviera
Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel
and Motel Association (AHMBB) reaffirm their commitment to the strategic
promotion of the destination, pursuing opportunities and consolidating new
markets to increase the number of incoming tourists, with the support of the
Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).
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