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| The event took place at the St Regis Mexico City under the slogan “The Future of the Luxury Market.” |
- The luxury segment’s top
professionals came together to share trends and generate synergy among
businesses in this high-end market.
The
Riviera Nayarit, a destination that’s the perfect combination of luxury and
nature, was the only destination invited for the fourth year in a row to the 8th
edition of the Luxury Lab, the most important forum on style and luxury in
Latin America.
The
event took place at the St Regis Mexico City under the slogan “The Future of
the Luxury Market.” There, some 400 national and international industry
professionals came together to share trends, statistics, and research, generating
synergy among the businesses that work this high-end market.
The
Riviera Nayarit had a high-profile participation in the forum, which included
topics on innovation and brand sustainability and the actions they undertake to
appeal to consumers. Another of the forum topics touched on the sustained
growth of the luxury sector, which has reinforced this destination’s positioning
among the elite thanks to the quality of its services.
“Now
that we’ve celebrated our ten years as a tourism destination, the Riviera
Nayarit has positioned itself as a destination that offers the perfect
combination of luxury and nature, and is committed to the growth and
conservation of the biodiversity of its ecosystems via sustainable actions that
involve the community and, of course, the tourist,” commented Marc Murphy,
Director of the Bahía de Banderas Hotel and Motel Association (AHMBB) and the
Riviera Nayarit Convention and Visitors Bureau (CVB).
Mayra
Hernández, co-founder of the Xilonen Institute and Carl Emberson, Operations
and Marketing Director for Punta Mita joined him on the panel titled “Wellness
and Sustainability: The New Trend in Elite Tourism,” moderated by actress and
host Dominika Paleta. There he delved into the new trends that lend added value
to luxury tourism.
He
indicated that millennials spend between 25 and 30 percent of their income on
luxury tourism and wellness, and that there’s a trend towards the purchase of
local and organic foods—even hotels are basing their décor on elements native
to their location.
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| Marc Murphy, director de la OVC de Riviera Nayarit. |
The
challenge, he added, is in how wellness can transform everyone’s life through
luxury tourism. To paraphrase actress Gwyneth Paltrow—who recently participated
in a forum held in the Riviera Nayarit—he emphasized that one of the keys is to
create personalized experiences, as these are the foundation of good
hospitality. “We must touch on the emotions of the people, because they are
greater than whatever luxury can be found in a hotel,” he emphasized.
Besides
its participation in the panel, the Riviera Nayarit’s present at a booth, where
they gave away out 250 bracelets made by Huichol artists, not to mention on invitations,
media backdrops, social media, and in the official event magazine.
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The Riviera Nayarit Convention and Visitors Bureau
(CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm
their commitment to the strategic promotion of the destination, pursuing areas
of opportunity and consolidating new markets to increase the number of incoming
tourists, together with the support of the Government of the State of Nayarit
via the Tourism Promotion Trust (Fiprotur).
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