Landmark Summer Season For Riviera Nayarit, Mexico


The destination reports favorable results this summer season, with hotel occupancy closing at 84 % and more than 300 thousand visitors

Riviera Nayarit, Mexico –  Riviera Nayarit is experiencing an excellent summer season.  In July, there was a total of 87.43% in hotel occupancy and an influx of more than 218,000 tourists, both domestic and foreign. Expectations for August are high with an occupancy of 86.17% and the number of visitors through August 18 reaching 305,813 – already exceeding the 276,284 visitors in the same period in 2016.

Marc Murphy, director general of the Riviera Nayarit Convention and Visitors Bureau (CVB), pointed out that the "offseason" no longer exists in the destination as it did 15 years ago; now there are only high and medium seasons.  "The constant training of travel agents and meeting planners, as well as the implementation of Promotion, Public Relations and Marketing strategies continue to bring positive results. With an increase in the number of visitors and high occupancy levels in the year to date, we expect an even better outcome this winter,” stated Murphy.

Per the CVB’s Barometer survey and analysis for the period of January to July 2017, the results show that the average hotel occupancy in the destination during these first seven months was 80.5%. Regarding overnight tourists during the period, the Barometer shows a total of 1,399,498 compared to the 1,230,704 that was registered for the same period in 2016 – representing an increase of 13.7%.  The total number of occupied rooms in January – July 2017 was 7,019,926.

Other destination milestone comparisons between July 2016 and July 2017 include:
  •  an increase of international travelers from 53,767 to 67,525
  •  international tourists per night are also up from 262,132 to 425,479
  •  the total monthly tourism revenue rose from US$161,555,762 to US$1,722,146,711.08
  • an average nightly room rate increase of 2.7%
  • average expenditure per person of those traveling from the United States rose from US$1,291.75 to US$1,378.12
  • average Canadian visitor expenditure increased from US$1,306.84 to $1,457.66, an increase in Canadian dollars from CN$1,620.02 to CN$1,807.09
  • higher hotel rates and higher occupancy were achieved for Compostela and San Blas when comparing July 2016 and July 2017, yielding higher revenue for these two towns.

Murphy also highlights that Riviera Nayarit’s gateway town of Nuevo Vallarta has been included among the 40 most friendly cities in Latin America by – which undoubtedly benefits the destination as the results are based on visitor experiences. "Although some may think it’s just another award, it really is the result of hard work and quality of service as well as the kindness and hospitality that we provide to everyone traveler who comes to the destination," he added.

In fact, the July Barometer shows an average overall satisfaction of visitors coming to the destination from the United States at 9.4 and 9.3 for those traveling from Canada. The travel experience and recommendations to visit Riviera Nayarit were both rated at 9.5. Most notably, tourist ratings of overall safety in the destination was 9.7. *All ratings are based on a 10-point system.

For more information on Riviera Nayarit, visit


About Riviera Nayarit                   
In 2017, Riviera Nayarit is celebrating its 10th anniversary as the premier destination of Mexico. Renowned for its matchless luxury and protected natural wonders, Riviera Nayarit stretches along 192 miles of pristine Pacific coastline framed by the majestic Sierra Madre Mountains. Just ten minutes north of the Gustavo Díaz Ordaz International Airport (PVR), this region within the State of Nayarit includes the resort town of Nuevo Vallarta, the historic village of San Blas, exclusive celebrity hideout Punta Mita, “boho-chic” surfing haven Sayulita, picturesque fishing villages, miles of serene beaches and the spectacular Banderas Bay. Riviera Nayarit dazzles guests from all over the globe with activities such as: PGA golf courses, luxury spas, whale watching, turtle releases, zip lining, surfing, bird watching, international cuisine and artwork from the native Huichol tribe. The region attracts and satiates vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns.       

Riviera Nayarit is recognized as a “Virtuoso Preferred Destination.” In 2017, National Geographic named Playa del Amor one of the top 21 beaches in the world, Forbes selected Riviera Nayarit as one of the top destinations of the year, and Flight Network ranked Riviera Nayarit the fourth of 22 best luxury honeymoon destinations in the world. Showcasing the high caliber of Riviera Nayarit’s accommodations and restaurants, the destination is home to a total of four AAA Five Diamond hotels, 11 AAA Four Diamond hotels, one AAA Five Diamond restaurant, six AAA Four Diamond restaurants, 13 AAA Three Diamond hotels and 26 AAA Three Diamond restaurants.

For more information, visit or follow Riviera Nayarit on Facebook, Twitter @riv_nayarit and Instagram @riviera_nayarit. Check out #RivieraNayarit10 throughout the year for special anniversary deals and information.  
Finn Partners
Tel: (212) 715-1600
Phillip Novoa, ext. 6330
Cristina Ibarra, ext. 1555