The Riviera Nayarit Will Host Mexico’s First #Roxyfitness

  • This innovative sporting event is not a competition—it’s all for the fun of gathering 1,000 women who want to enjoy Run+SUP+Yoga in Mexico’s top luxury destination.

The Riviera Nayarit will be the first destination in Mexico to host the #Roxyfitness Run+SUP+Yoga on March 26, 2016, an exclusive event for women who like the sporting life.

Organized by Roxy and sponsored by Liverpool and the Riviera Nayarit Convention and Visitors Bureau (CVB) with the support of the Nayarit State Government and the Banderas Bay City Council, the #Roxyfitness event will take place on the beach at the Hard Rock Hotel Vallarta in Nuevo Vallarta.

“If there’s one thing that makes us stand out as a destination it’s that we’re big on events,” declared Marc Murphy, the Managing Editor of the Riviera Nayarit Convention and Visitors Bureau. “We’re grateful to people like Eduardo for believing in the prestige of the Riviera Nayarit, in what our infrastructure offers and in our hospitality. We’re also grateful for the joint efforts of the municipal and state governments, the CVB and the hotels, all of whom have made this event—one that fits so well with our destination—possible.” 

“We picked the Riviera Nayarit because they made things easy for us and we believe it’s the best place in Mexico to hold the event,” said Eduardo Araiza, Manager of Quicksilver Mexico. “One of the things we spoke about with Marc is precisely how he’s been setting the Riviera Nayarit apart by hosting events that are a little out of the norm and more related to wellness as opposed to other destination where it’s all about the party.”

From February 5, 2016 on women who buy a Roxy product retailing over MX$1,699 in Liverpool stores will receive a commemorative t-shirt. They can register online with the details on their receipt as well as other personal information at

Space is limited to 1,000 women and the first 100 to register will have the opportunity to participate in the SUP 3K Race due to the limited number of boards; the other 900 are welcome to participate in the 5K Race and the massive 50-minute group yoga class. Join the movement on social media with #Roxyfitness and #RivieraNayarit. 
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