Jalisco, California And British Columbia Among Top Markets Of Origin For The Riviera Nayarit

  • The Riviera Nayarit CVB’s Annual Visitor Research Report indicates that in 2014 these regions led the markets of origin for visitors to the destination; Guadalajara, Los Angeles and Vancouver were the cities that sent the most visitors to Mexico’s Pacific Treasure last year.

The 2014 Annual Visitor Research Report published by the Riviera Nayarit Convention and Visitors Bureau posted the results of the markets of origin that sent the most visitors to the destination; Mexico’s Jalisco, the United States’ California and Canada’s British Colombia held the top spots on the list for North America.

In a logical trend, the cities of origin on the list belong to the top states: Guadalajara, Los Angeles and Vancouver topped the list for visitors to the coasts of Nayarit.

Jalisco occupies first place in Mexico with 34.5%, followed by Guanajuato with 15.1% and Mexico City with 9.3%. The segments by municipality follow the former trend, with Guadalajara positioned at the top with 25.8%, followed by León at 10.3% and Mexico City with 9% of the share.

Within the US, the state of California held first place with 27.5%, followed by Illinois with 11.5% and Texas with 8.6%. By cities it broke out with Los Angeles in first place at 11.5%, San Francisco with 10.7% and Chicago with 10.5%.

In Canada, the provinces of British Columbia and Alberta topped the list with 26.3% and 24.4%, respectively, followed by Quebec with 18.1% and Ontario with 14.5%. By city, Vancouver occupied first place with 21%, Montreal followed with 16.3%, Toronto with 13%, Edmonton with 12% and Calgary with 11%.

The Annual Visitor Research Report is put together by the Research and Development Office of the Riviera Nayarit CVB, and is the basis used by the different departments of this office to determine their strategies. 
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