Proyecto 40 Positions The Riviera Nayarit On A Domestic Level

  • Kaleidoscopio, a program airing on the Proyecto 40 television station, prepared some short films on the Riviera Nayarit to beam into their followers in over 10 million homes in Mexico. They also took shots of the most beautiful vistas in the destination as openers for their general programming.

The Mexican tourist has historically occupied the top spot in number of visitors to the region, which means maintaining the destination’s presence and positioning in the domestic market is a priority with the Riviera Nayarit Convention and Visitors Bureau (CVB). Thus, the press trip arranged with Proyecto 40.

The production team for Kaleidoscopio, a popular program hosted by Vivian Silverstein, visited the destination in October to film and later produce two short films on the Riviera Nayarit to be aired in November. They also took a series of shots to be used in the production of openers, closers and bumpers for other shows.

The Capitals of the Riviera Nayarit were the protagonists of this trip that included a stop in Sayulita where they focused on surfing and in San Pancho they filmed a turtle liberation event. These made up the first film.

The second was shot at the Marina Riviera Nayarit in La Cruz de Huanacaxtle where they also included takes of Bucerías, focusing on the Huichol culture, the gastronomy and the services offered by the most modern Marina in Mexico.

The ample reach of Proyecto 40 via open analog and digital signals, as well as on pay TV, extends to 10 million homes, which equals 38 million viewers.

Its principal coverage extends along the northern border with the United States, the area of the Gulf of Mexico and the interior of the country. This area includes states that have historically sent a high number of visitors to the destination, including Jalisco, Estado de México, Mexico City, Nuevo León, Guanajuato and Chihuahua, just to name a few.

Their viewers are primarily male and female young adults between the ages of 25 and 45. This strategy seeks to strengthen the destination’s presence in the aforementioned sectors.

Through Kaleidoscopio, Proyecto 40 offers their viewers a variety of documentaries on differing topics. Click here to see those filmed in the Riviera Nayarit:

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