- The Chilean tourism market is seeking new experiences in Mexico beyond the Caribbean coast: these tourists are currently enjoying a very stable economy and are used to lengthy voyages, making the Riviera Nayarit and Puerto Vallarta two very viable options.
The Vallarta-Nayarit joint campaign continues its promotional work in
South America. This time they brought in nine of the top tour operators in
Chile on a FAM trip, all of whom agreed the region is ideal for the Chilean
tourist.
Coordinated by the Riviera Nayarit and Puerto Vallarta convention and
visitors bureaus in collaboration with Aeroméxico, the different regional
managers and directors undertook several site inspections at hotels in both destinations
and thoroughly enjoyed the culture and natural charm of the area.
Luis Fernando Martín, Business Manager for REPSE Tour Operator, a
company that serves 22% of Chilean tourists, stressed how great the news of the
new campaign was for South America.
“This has been a wonderful surprise because I think the Chilean tourist
is in a very good economic position with an ‘aspiring’ middle class. They have
already visited the same places two or three times and I think Vallarta-Nayarit
offers the high standards they’re looking for in the big chain all-inclusive
properties, which they prefer, but also much, much more,” he stated.
He also pointed out the importance of being able to train his staff well
in order for them to let the Chilean traveler know that Vallarta-Nayarit isn’t
simply all about luxury, but that it has its very own Mexican style and
culture, which some see as a sister to that of Chile.
“Being in Mexico is an incredible sensation that one can practically
breathe in here, something that doesn’t always happen in some of its other
destinations. The city also offers an amazing gourmet cuisine; another
surprising facet is its adventure and well-thought-out ecotourism offerings.
It’s very organized, with a professional offering for each kind of traveler and
all wrapped up in genuine warmth. To that I can add the possibility of so many
watersports, whale watching, the sea turtles, the Marietas Islands… this should
be a complete success,” added Martín.
He concluded by recommending the need to cultivate the fact that the
Riviera Nayarit and Puerto Vallarta may be together but they are each their own
destination, each with its own charm. Another relevant aspect is that four
thousand Chileans travel to Central and North America through incentive
tourism, another segment that needs follow up.
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