The Riviera Nayarit Embraces Its Role As A Wedding Destination

  • Two wedding-themed productions for the magazine Nupcias (Weddings) took place in the destination. This is the only magazine of its kind in Mexico that helps women with practical tips on how to organize a wedding, a honeymoon and their first home.

In an effort to consolidate the Riviera Nayarit as a top premium beach destination in the romance segment, the Riviera Nayarit Convention and Visitors Bureau (CVB) coordinated the productions of the Revista Nupcias (Wedding Magazine).
The Nupcias team arrived in February. This bimonthly Mexican publication helps women with practical tips on how to organize their wedding, honeymoon and their first home.

The topics of the productions were “Groom and Bride” and “The Honeymoon,” shot at the Iberostar Playa Mita and the area around the Litibú development, including its golf courses and beaches.
The first photo shoot will be published in the March-April book, with the second following in the May-June publication. Previous articles promoting different resorts and towns in the Riviera Nayarit had already been published in 2010 and 2012 with good results.
The Revista Nupcias’ demographic is composed of 95% women between the ages of 21 and 35, with an ABC+ socioeconomic level at 93%. 97% of their readership also frequents restaurants, have at least two credit cards and another 81% vacation at least once a year.
The magazine distributes 40 thousand issues in Mexico with a reach of 280 thousand readers per issue.
The book is a wedding planner that helps brides-to-be and newlyweds pick out the dress, hair, makeup, accessories, montage and romantic destinations, as well as offer topics on sexuality and the home.
“It’s a pleasure to be working together again and to keep showing everyone how beautiful the Riviera Nayarit is through the pages of Nupcias,” said Sandra Notario, editor-in-chief of Revista Nupcias.
Weddings and honeymoons celebrated at the destination by Mexican couples are on the rise. International celebrities are also choosing to come here to celebrate their honeymoons.

Taking into account that Mexico is the main source of tourism for this destination, the public relations office of the CVB is looking to maintain and increase this captive market through events like these.
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