MTB: Summer Numbers Predict An Excellent Winter

  • This summer Mexico saw an increase of 8% in tourists from Canada as compared to the summer of 2012. The overall increase in tourists traveling from Canada increased 3%, meaning the number of tourists from Canada that visited Mexico actually tripled.

The talked-about increases in the Canadian tourist market coming to Mexico during the summer of 2013 predict an excellent winter season, according to the Director of the Canadian office of the Mexico Tourism Bureau (MTB), Rodrigo Esponda.

It’s a logical assumption to say that tourism coming from Canada indicates a strong winter season this year, which means the summer numbers will no doubt be reflected in the tallies for the Riviera Nayarit and Puerto Vallarta.

“The fact that we had such a strong summer showing in Mexico with an 8% increase in travelers from Canada in comparison to the summer of 2012 as well as the total growth of all Canadian travelers to any destination, which was 3%, indicates there were three times as many Canadian visitors to Mexico this year,” said Esponda.

The three-part promotional effort put forth by the MTB includes images of Vallarta-Nayarit and Mexico in the Montreal, Toronto and Vancouver airports.

There has also been a strong sales campaign for the Riviera-Nayarit undertaken by Canadian tour operators, plus a public relations effort that has generated great press by the journalists who have been invited to the destination to experience Vallarta-Nayarit.

“The Canadian market has responded very well,” added the Director for Canada. “We have polled the tour operators and all of them suggest the winter season will be very good for Vallarta-Nayarit.”

The Riviera Nayarit and Puerto Vallarta convention and visitors bureaus have been collaborating on a joint promotional effort in Canada, offering incentives, seminars, workshops and FAM trips.

“The proposal to promote these two destinations together has been received very favorably in Canada for several reasons,” added Esponda, “and the tour operators and the wholesales have been implementing these dual-destination promotions in order to incentivize sales.”
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