Riviera Nayarit is expanding its marketing efforts

•    Mexico’s Pacific Treasure will benefit from 14 events in May to be in direct contact with travel agents and wholesalers, as well as with professionals of the touristic industry, who will learn about the benefits of our destination

In Riviera Nayarit luxury is our nature, and its this nature what attracts thousands of tourists each year to try to expand the touristic industry to benefit the people. This is following the directions set forward by Governor Roberto Sandoval Castañeda, and the Convention and Visitors Bureau (CVB) is doubling its efforts to attract more quality visitors to Mexico’s Pacific Treasure.

“In May and June we’ll make 24 marketing efforts directed towards travel agents. This is extremely important as they have the power to influence the travel decision to our destination. According to data from our studies, last March 51% of all visitors made their reservations through an agent, and we’re trying to make them generate more sales for our destination”, said Marc Murphy, Managing Director for the CVB of Riviera Nayarit.

Murphy also stated that the marketing efforts will be made jointly with Puerto Vallarta, and working together with the Mexican Council for the Promotion of Tourism (CPTM), which is offering $10 million USD for the joint promotion of our destination. This translates into a more efficient use of resources and a more logical way to develop marketing efforts.



3 – III Annual Mexico Day Apple Vacations in Chicago
14 to 23 – Tradeshows with Sunwing Vacations in Regina, Saskatoon, Winnipeg, Edmonton, Clagary and Langley, Canada
18 and 19 –Arlam Fair in Monterrey
20 – Breakfast with travel agents in Saltillo
21-  “100 Agentes Dijeron” in Monterrey
23 – Breakfast with travel agents in Tijuana
26 – Expo Outlet in Ciudad Juárez
27 – Breakfast with travel agents in Ciudad Juárez
28 – Seminar and Blitz in Houston, Texas
29 – Seminar and Blitz in Dallas, Texas
29 – Tradeshow Linusa in Chihuahua
30 – “100 Agentes Dijeron” in Guadalajara
31 –Arlag Fair in Guadalajara
31 to 2 – Expo Viaja Chihuahua


3 to 7 – Roadshow throughout the Bajío, including Aguascalientes, León, San Luis Potosí, Queretáro and Morelia
4 al 13 –Westa seminars in Danville, Palo Alto, Costa Mesa, Portland, Tacoma and Everett in the USA
10 – Breakfast with travel agents in Toluca
11 – Breakfast with travel agents in Puebla
12 – “100 Agentes Dijeron” in Mexico City
18 – Breakfast with travel agents in Tepic
19 – RCI Training in Indianapolis
19 – Breakfast with travel agents in Zacatecas
21 – RCI Training in Salt Lake City
24 al 26 – Tradeshows with WestJet Vacations in Edmonton, Calgary, and Vancouver.

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