Ethiopian runners will race in the Riviera Nayarit Touristic Half-Marathon

•    Reputation of Mexico’s Pacific Treasure attracts top international athletes to compete November 17th  in what is known as “the most beautiful route in Mexico”, according to AIMS

Three Ethiopian runners confirmed their participation in the “Riviera Nayarit Touristic Half Marathon 2012”, that will take place this coming November 17th. Preparations are well under way to attract attendants and guarantee high professional level, something that the Ethiopian Pro- Athletes will bring to the race.

The runners Hana Tesfaye Habtemhariam (women’s category) and Negash Garedew Hora (men’s category) will seek the first place in the 21 kilometer race while Henok Kebede, is looking to win the title for 10 km  men’s category.

These athletes train with Fasil Eshete, a well known former runner-turned-trainer, practice every day at the Chilalo Sport Club in Addis Abeba and will take the trip all the way from Africa only to attend at this half marathon because of the fame it had gained.
Since the creation of the Riviera Nayarit brand five years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn’t just a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole – and high performance sports are a key niche to achieve this goal.

The strong impulse that Riviera Nayarit is receiving through events like the Touristic Half Marathon, which is promoted by the Convention and Visitors Bureau (CVB) allows to attract tourists and specialized media that cover these type of events.

The event organizers already have the support of the Mexican Athletics Federation, and of the Athletics Association of Nayarit, which is endorsed by the AIMS (Association of International Marathons and Distance Races). Mexican and international runners are now invited to participate in the fourth edition of the Touristic Half Marathon of Riviera Nayarit, which will take place on the main avenues of the Nuevo Vallarta touristic development.

A Beautiful Route

Extraordinary natural landscapes, golf courses, a marina, hotels, ocean views and 6.2 miles of navigable channels comprise the route that awaits runners, amidst an ambiance that combines festivities, camaraderie and sports

The formula to organize this half marathon has been the following: bring together the experience from top organizers, and choose an amazing place with first-class lodging and infrastructure, impeccable streets and exuberant beauty; secure the endorsement from the FMA and the State’s Athletics Association to guarantee the support of all pertaining authorities, and obtain the AIMS certification to give the event an international scope.

In previous years, Riviera Nayarit even caught the eye of the AIMS representatives that measured the route, who stated that in the more than 150 destinations that they’ve worked on, they hadn’t had an experience like the one that this route offers.

Ready, Steady…

It’s easy to participate in the Touristic Half Marathon of Riviera Nayarit, whether in the 21 K or in the 10 K category. You can already register online at www.delcorredor.com or www.mediomaratonrivieranayarit.com using your credit card or through an EFT, and also at all Mistertenis stores, during the Leon, Tangamanga and the Atlas Marathon in Guadalajara, or even one day before the race at the registration table. Upon registration, runners will enjoy the following benefits:

1. Welcome lunch on Friday, November 16
2. Official t-shirt of the event
3. Commemorative medal to everyone who finishes the race satisfactorily
4. Time tracking at kilometer 10 and at the finish line, with the “Time Ipico-sports” system
5. Water and electrolyte supply along the race
6. Snack at the recovery area
7. Awards Brunch on Saturday, November 17
8. Official results published on the Internet website, starting at 13:00 hrs
9. Free photo downloads at: www.delcorredor.com
10. Official time record

FOR FURTHER INFORMATION
www.MedioMaratonRivieraNayarit.com