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| Richard Zarkin, Public Relations Manager for the Riviera Nayarit CVB with Diane Bolt, Editorial Director for WestJet Magazine and Sara Samson, Senior Editor. |
- Twenty-one journalists from top media
in Toronto, Calgary, and Vancouver got a closer look at Mexico’s Pacific
Treasure thanks to the Riviera Nayarit CVB’s Public Relations office.
The
Riviera Nayarit Convention and Visitors Bureau carried out a Media Tour in
Canada’s most important cities to continue strengthening ties with media from
the top countries of origin for tourists to the region.
The
tour took place from November 19th to the 23rd and was
led by Richard Zarkin, Public Relations Manager for the CVB, as a continuation
of the promotional work he began last August when he interviewed with 31
journalists in the United States.
According
to Zarkin, the idea behind this “face-to-face” with media representatives is to
get to know them better and hear their concerns, while at the same time sharing
positive news.
“The
contact is personal during this type of activity and it’s much easier to attain
our goals for ROI, promotion, and brand positioning,” he added.
This
time around Zarkin interviewed with 21 different media in Toronto, Calgary, and
Vancouver, home to top names including the Toronto
Star—the biggest daily in Canada with a circulation of 219,552—, and Travelweek, aimed at Canadian travel
professionals and agencies with a circulation of 18,187.
Among
the standouts was a meeting with Amy Bielby, editor at Today’s Bride, the biggest bridal magazine in Canada with a
circulation of more than 100,000 magazines. Bielby is also editor of Destination Wedding and its online
version.
In
Calgary, Zarkin with Diane Bolt, editor of WestJet
Magazine with a circulation of 46,000 magazines. They offer information on
North American travel and destinations to WestJet passengers.
Other important media in contact with
the Riviera Nayarit CVB included:
+ The Globe and Mail Travel Editor Domini
Clark. Circulation: 316,020.
+
Suresh Doss, print editor for Foodism
Toronto and Escapism Toronto. Circulation:
50,000.
+
Randy Sharman, host of the Informed
Traveler radio show. Potential audience: 50,000 listeners.
+
Noa Nicol, editor-in-chief of VITA magazine.
Circulation: 17,112.
+ Whitney
Millar, editorial assistant of NUVO
Magazine, created for well-educated general interest readers who travel and
are intellectually curious. Circulation: 150,000.
+
Jennifer Hubbert, online editor for Explore
Magazine. Circulation: 25,000.
+
Bianca Bujan, assistant editor for WestCoast
Families Magazine and writer and editor for the Bits of Bee blog.
+
Sandra Thomas, special sections editor for the Vancouver Courier, a standard-sized weekly for residents of
Vancouver, British Colombia. Circulation: 106,392.
+
Lise Boullard, general editor, founder, and blogger for The Editor’s Diary.
Freelance editors are also bear
mentioning:
Celeste
Moure, writer for The New York Times,
Condé Nast, Vogue, and Huffington
Post. Michelle Hopkins, contributor to BC
Living, Vancouver, Courier, and 1989
Magazine. Alison Kent, food editor for Best
Health and Clean Eating magazines.
Lara Ceroni, travel and lifestyle editor for ELLE Canadá, The Globe and Mail, and Canadian Living. Caleigh Alleyne, travel editor for Travel & Design, Country Living, Daily
Hive, and others. Bert Archer, editor for the National Post and The Globe
and Mail. Carol Patterson, wildlife explorer who writes for Fodor’s Travel, BBC Travel, Roads &
Kingdoms, The Globe and Mail, and Avenue,
among others; and Vanessa Pinniger, editor and travel writer for The Vancouver Sun, The Province, and Edmonton Journal.
Of
note: an article has already been published in the Travel Week News as a result of the tour: http://www.travelweek.ca/news/raising-hotel-rates-not-an-issue-riviera-nayarit-going-after-luxury-clients/
and an important return on
investment is expected from the different media that were contacted.
###
Riviera
Nayarit reaffirms its status as a first-class tourist development, an example
of the growing and successful tourism industry in Mexico. The destination works
intensely to attain its goal of attracting more and better
tourism to Mexico’s Pacific Treasure with the support of the Government of the
State of Nayarit via the Tourism Promotion Trust (Fiprotur).
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