- Top exhibitors promoted their
destinations, products, and services in Las Vegas, Nevada, from October 16-18
at the largest fair on the continent dedicated to the MICE industry.
The Riviera Nayarit Convention and Visitors Bureau (CVB) had a very distinguished showing at the IMEX America 2018, the largest fair on the continent dedicated to the MICE (Meetings, Incentives, Conferences, and Events) segment, which took place October 16-18, 2018, at the Sands Expo & Convention Center in Las Vegas.
The latest world trends in the segment were discussed during the course of the event, although the previous day (Monday, October 15) they held the traditional Smart Monday, an entire day of free education and networking.
The event is important for the destination as 4,000 qualified buyers from every sector of the industry gathered at IMEX America to plan and book everything from high-end incentives to large conventions.
This year, the Riviera Nayarit team—which was present at the Mexico Tourism Board’s (MTB) Mexico Pavilion—held approximately 20 one-on-one meetings with planners from the US, Canada, and Latin America. The marketers also met with meeting planners and decision makers with global purchasing power, which will no doubt contribute to the positioning of the region in this market with high purchasing power.
Of note was the participation of hotels and DMCs interested in the sector: W Punta Mita, Grand Velas Riviera Nayarit, Iberostar Playa Mita, Dreams Villamagna, Grupo Vidanta, Four Seasons Resort Punta Mita, St Regis Punta Mita Resort, Hard Rock Vallarta, IVI DMC, Tropical Incentives, Maritur, and North American Travel, among others.
The Riviera Nayarit has become one of the most important destinations in Mexico thanks to its proximity to the top markets in the United States and Canada.
The presence of the destination in this tourist fair is in addition to other actions focused on the MICE segment, including its participation in important fairs and specialized conferences, as well as the organization of different FAM and inspection trips for specialists in this type of product.
IMEX AMERICA 2018 BY THE NUMBERS:
- 12,389 total participants
- 3,390 exhibitors representing 150 countries
- 60,000 pre-scheduled meetings
- 3,286 buyers from 61 countries
The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) continue to work together to market the region, strengthening its promotion and helping position Mexico’s Pacific Treasure on the world map with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).