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| Daniel Houghton, CEO of Lonely Planet. |
- Captains of industry will meet with
students, academics, and researchers from May 16-19 to ignite a dialogue of
ideas and proposals to establish best practices in the tourism industry.
The
inaugural Vidanta Forum titled “Tourism as an Economic Development Engine” opened
at the Vidanta Nuevo Vallarta complex, located in the Riviera Nayarit, during a
time when the tourism sector—a vehicle for economic transformation and
progress—currently generates one of every five jobs in Mexico and is the second
largest source of foreign currency for the country.
This
Forum, taking place from May 16-19, brings together captains of industry from
the tourism sector as part of an initiative of the Vidanta Foundation in order
to ignite a dialogue between opinion leaders and international figures from
different industries and establish the best practices in the tourism industry.
The
event spans the following four topics: Tourism and Digital Strategies; The Environment
and Sustainable Tourism; Mexican Gastronomy as a Touristic Attraction; and
Creativity and Culture: Mexico’s Ambassadors to the World.
Over
these four days the Forum will welcome approximately 450 attendees, including
students from different universities around the country, young entrepreneurs,
professors, and academic researchers.
Institutional
allies included the College of Mexico (Colmex), the National Autonomous
University of Mexico (UNAM), and the Center for Research and Teaching in
Academics (CIDE), with a special collaboration on behalf of the Anáhuac
University.
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| Daniel Chávez Morán, Founder and President of Grupo Vidanta. |
The inauguration
The
official event inauguration held on Wednesday May 16th was led by
Antonio Echeverría García, Governor of the State of Nayarit, during a ceremony headed
by Daniel Chávez Morán, Founder and President of Grupo Vidanta; Iván Chávez,
Executive VP for Grupo Vidanta; and Robert Russell, President of the Vidanta
Foundation. Special guests included Jaime Cuevas Tello, Municipal President of
Bahía de Banderas, and his counterpart in Puerto Vallarta, Rodolfo Domínguez
Monroy.
During
his speech, Daniel Chávez Morán announced his interest in driving improvements
in the villages and neighborhoods surrounding their developments, beginning
with Jarretaderas in Bahía de Banderas, to be followed by Las Juntas in Puerto
Vallarta at a later date.
The
conversation revolved around Tourism and Digital Strategies on the first day of
the event with a presentation by Daniel Houghton, CEO of Lonely Planet, one of
the world’s top publishers of travel guides.
On
Thursday the topic was the Environment and Sustainable Tourism with the
participation of US actresses and activists Brooke Shields and Gwyneth Paltrow.
The latter spoke about Goop, her passions and vision in travel, food and style;
Shields discussed tourism and lifestyle.
The
following days will include talks about Mexican Gastronomy as a Touristic
Attraction and Creativity and Culture.
Invited
speakers include Daniel Lamarre, President and CEO of Cirque du Soleil and
creator of the Joyà show in Riviera Maya; Chef Ferran Adrià, considered by many
to be one of the top chefs in the world; Tomás Bermúdez, representing BID in Mexico;
and Hugo D’Acosta, Mexican oenologist.
After
the event’s closure, the institutional organizations will gather the most
interesting proposals and political recommendations generated in the event,
which will be presented in September of this year in a document prepared by
said organizations.
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The Riviera
Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel
and Motel Association (AHMBB) reaffirm their commitment to the strategic
promotion of the destination, pursuing areas of opportunity and consolidating
new markets to increase the number of incoming tourists, together with the
support of the Government of the State of Nayarit via the Tourism Promotion
Trust (Fiprotur).
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