Tuesday, May 8, 2018

Newlink Named Agency of Record for the Riviera Nayarit Convention & Visitors Bureau


MIAMI, Fla. (May 4, 2018)Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America, has been named agency of record for the Riviera Nayarit Convention & Visitors Bureau.

Following a thorough RFP process, Newlink’s tourism practice will be responsible for providing strategic council and executing a compelling communications program for Riviera Nayarit, a luxurious beachside travel destination situated on Mexico’s Pacific Coast. The agency will focus on public relations efforts in key markets throughout North and South America including the United States, Canada, Argentina, Brazil, Chile, Colombia and Peru.

“With extensive experience collaborating with a variety of premier destinations coupled with a global team of forward-thinking communications experts specializing in elevating the profiles of luxury travel and hospitality clientele, Newlink has all the necessary tools to take Riviera Nayarit to new heights,” said Teresa Villarreal, Senior Vice President of Newlink’s tourism area of expertise.

As agency of record, Newlink will oversee the promotion and positioning of Riviera Nayarit as an authentically Mexican, beachside destination catering to upscale, discerning travelers seeking singular luxury vacation experiences driven by premier hospitality and ecological wonder. Beyond targeting the luxury travel segment, Newlink will champion traditional and progressive public relations strategies with a focus on increasing demand among relevant consumer and trade audiences. Furthermore, the agency will shed light on Riviera Nayarit’s newest luxury developments opening in the coming year from various globally recognized resort brands.

“Newlink’s global presence, results-driven approach to public relations and unmatched experience in the tourism sector make them the ideal communications partner,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention & Visitors Bureau. “With exciting new developments on the horizon and the right team in place, we are confident Riviera Nayarit is poised to redefine Mexico’s luxury tourism landscape.”

Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s robust catalogue of tourism clients includes Expedia, LATAM Airlines Group, Bahia Principe and Solmar Hotels & Resorts, among others.

A beachside paradise featuring unparalleled hospitality offerings, culturally-immersive experiences and world-class cuisine, Riviera Nayarit celebrated its 10th anniversary in 2017. 

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About Newlink
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming Fortune 100 and Latin American organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To witness how Newlink ignites transformation, visit www.newlink-group.com.

About Riviera Nayarit
Renowned for its matchless luxury and protected natural wonders, Riviera Nayarit stretches along 192 miles of pristine Pacific coastline framed by the majestic Sierra Madre Mountains. Just ten minutes north of the Gustavo Díaz Ordaz International Airport (PVR), this region within the State of Nayarit includes the resort town of Nuevo Vallarta, the historic village of San Blas, exclusive celebrity hideout Punta Mita, “boho-chic” surfing haven Sayulita, picturesque fishing villages, miles of serene beaches and the spectacular Banderas Bay. Riviera Nayarit dazzles guests from all over the globe with activities such as PGA golf courses, luxury spas, whale watching, turtle releases, zip lining, surfing, bird watching, international cuisine and artwork from the native Huichol tribe. The region attracts and satiates vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns. Riviera Nayarit is recognized as a “Virtuoso Preferred Destination.” Riviera Nayarit was recently honored with four 2018 HSMAI Adrian Awards, a prestigious recognition that rewards best practices inspired by Advertising, Public Relations, and Marketing in the hospitality industry, these four new awards for Mexico’s Pacific Treasure complete a total of 12 HSMAI Adrian Awards garnered over the past nine years: three gold, four silver, and five bronze. Showcasing the high caliber of Riviera Nayarit’s accommodations and restaurants, the destination is home to a total of four AAA Five Diamond hotels, 11 AAA Four Diamond hotels, one AAA Five Diamond restaurant, six AAA Four Diamond restaurants, 13 AAA Three Diamond hotels and 26 AAA Three Diamond restaurants.

For more information, visit www.RivieraNayarit.com or follow Riviera Nayarit on Facebook, Twitter @riv_nayarit and Instagram @riviera_nayarit.

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